Join us this Fall as a Brand Ambassador.  APPLY NOW!

October 02, 2019 2 min read

No two days are the same when you work in marketing and Sherry Slejska, Marketing Advisor at Mammoet, thrives on that variety.

Exercising Creativity & Strategy

Portrait of Shelly sitting on steps.

I started my career in marketing media sales for a small community newspaper called the Petawawa Post. I decided to pursue a career in marketing because it allows me to enjoy a lot of variety in my work. I get to exercise my creativity and be strategic – it’s never boring!

As a student interested in pursuing a career in marketing, first, establish your own set of core values. Live them out with integrity and leading the way. Second, keep learning, try new things and be a team player. I also believe that you must value people. You will likely work cross-functionally with many personalities and departments. When you appreciate that people are allowed to have different perspectives and the variety of insights adds a lot of value to why, what, and how you execute on something.

I expect the emerging and new technology will impact planning, production and execution with campaign analysis happening even faster. We need better dashboards to track activities and results If we are going to be efficient and effective.

Be A Hero Through Support

Portrait of smiling Shelly sitting on rocks in front of harbour.

Success to me is adding value to an organization by effectively supporting their goals. If you do this, you are a hero. If you don’t, you are a great expense. I believe that as a marketer it is important for you to be goal-focused. Because every effort you take can only have value to your organization if it supports the organization's goals.

A well-balanced life will provide your greatest satisfaction. Work hard, value people, keep growing and enjoy your work, family, and hobbies.




Also in The Storybook

Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen
Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen

October 25, 2021 4 min read

"That said, growing up in a Gujarati family, I have learned a lot about businesses and how to run them. Once I complete my education, I aspire to be a businessman and look forward to the day when I can set out on my own, with my marketing firm that will create advertising campaigns for brands in the luxury sector. ."
Staying Calm & Collected During Workplace Conflict
Staying Calm & Collected During Workplace Conflict

October 12, 2021 5 min read

Like two opposing storms coming together, workplace conflicts disrupt the natural flow and good vibes of a team. Instead of moving forward, united and strong, workplace conflict puts a full stop to any kind of productivity. It seems everyone and everything is waiting with bated breath to see how it will play out. Which begs the question, when you’re in the middle of it all, how do you resolve the conflict?
Meet Jash Kalyani, A Change-Maker & Future Marketing Leader
Meet Jash Kalyani, A Change-Maker & Future Marketing Leader

September 26, 2021 5 min read

"During this two-to-three-month period of pandemic life, living without friends or family in a small apartment in London, Ontario, I came to terms with an important realization. This passion project taught me there is always something I can build and create from scratch regardless of my living situation changing or getting derailed."