Blog

The Silent Struggle: Strategies for Test Anxiety

The Silent Struggle: Strategies for Test Anxiety

May 13, 2024 3 min read

It won’t be easy to conquer test anxiety, but to realize your dreams, you’re going to have to find a way to handle or overcome it. There are five more techniques you can use mentioned in the article above to help you maintain your composure so you stop feeling trapped and can focus on showcasing what you’ve learned.
Why Your Network is Your Greatest Asset

Why Your Network is Your Greatest Asset

April 29, 2024 3 min read

Occasionally, you might question your career trajectory and wonder if you’ve chosen the right field. How come everyone else seems to adapt and unearth deeper insights? If you’re falling behind, maybe it’s time to start absorbing knowledge and learning from those around you.

Breaking Into Canadian Marketing: Essential Tips for Newcomers

Breaking Into Canadian Marketing: Essential Tips for Newcomers

April 15, 2024 5 min read

What is the Purpose of Market Research?

What is the Purpose of Market Research?

April 01, 2024 3 min read

Knowing where your business fits in the industry will allow you to identify what ultimately makes your business stand out from the competition.

CMA’s Top Tips to Boost Your Online Networking Experience

CMA’s Top Tips to Boost Your Online Networking Experience

March 19, 2024 3 min read

You’re confident in your skills and yourself, but when it comes to networking, you don’t know where to start. While you may feel uneasy, you’re likely not the only one. That’s why we’ve pulled some tips from the CMA’s marketing team to help students and young professionals prepare for an event focused on building strong connections through networking.
5 Tricks For A Smooth Transition Into Your New Marketing Role

5 Tricks For A Smooth Transition Into Your New Marketing Role

March 18, 2024 3 min read

You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind. 

A Marketer's Journey with Aalima Chandiwala

A Marketer's Journey with Aalima Chandiwala

March 04, 2024 4 min read

10 Rules of Social Media Engagement From a Sales Perspective

10 Rules of Social Media Engagement From a Sales Perspective

February 19, 2024 4 min read

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 

Believe in Yourself with Adriana Salazar Nunez

Believe in Yourself with Adriana Salazar Nunez

February 05, 2024 3 min read

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.
How to Measure the Success of an Ad Campaign

How to Measure the Success of an Ad Campaign

January 22, 2024 4 min read

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

Recap

Recap

January 08, 2024 4 min read

These were just a tiny sample of marketers, advertisers, and campaigns that pushed boundaries for the most creative ideas to achieve their organizations' objectives. Keep pushing yourself, and you might be on stage receiving an award for all your hard work.
Elevate Your Resumé with 5 Transferable Digital Marketing Skills

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

December 11, 2023 3 min read

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.

Desires and Ambitions with Christina Minshull

Desires and Ambitions with Christina Minshull

November 27, 2023 4 min read

5 SEO Metrics You Should Start Tracking for Long Term Growth

5 SEO Metrics You Should Start Tracking for Long Term Growth

November 13, 2023 3 min read

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.

The 3 Best Email Marketing Platforms for Beginners

The 3 Best Email Marketing Platforms for Beginners

October 30, 2023 3 min read

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.
Building or Burning Bridges

Building or Burning Bridges

October 16, 2023 5 min read


Simon Frackiewicz Shares How He Started A Career in Digital Marketing

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

October 02, 2023 2 min read

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 
6 Tips For Your Digital Marketing Resumé

6 Tips For Your Digital Marketing Resumé

September 18, 2023 3 min read

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

Defining Success

Defining Success

September 04, 2023 3 min read

Maintaining a positive outlook can be challenging when you don’t receive a positive response to a job application. You may find yourself second-guessing your decisions, from the program you pursued to the school where you studied. However, progress isn’t only defined by success.
How to Address the Existing Digital Marketing Skills Gaps

How to Address the Existing Digital Marketing Skills Gaps

August 21, 2023 2 min read

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 

Enriching Experiences

Enriching Experiences

August 07, 2023 3 min read

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.
Tips For Content Creation: Creating Social Media Graphics

Tips For Content Creation: Creating Social Media Graphics

July 24, 2023 5 min read

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

You Can

You Can

July 10, 2023 4 min read

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.
Top Marketing Websites You Need in Your Life

Top Marketing Websites You Need in Your Life

June 26, 2023 2 min read

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

I'm Proud

I'm Proud

June 12, 2023 4 min read

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.
Taking Initiative

Taking Initiative

May 29, 2023 4 min read

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.

Nothing Comes Easy

Nothing Comes Easy

May 15, 2023 3 min read

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.
Be Better

Be Better

May 01, 2023 3 min read

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.

My Passions

My Passions

April 17, 2023 5 min read

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 
The Way You Think

The Way You Think

April 03, 2023 4 min read

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

The Missing Piece

The Missing Piece

March 20, 2023 2 min read

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.
Last Words

Last Words

March 06, 2023 6 min read


Brands and Minds

Brands and Minds

February 20, 2023 2 min read

As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.

What You Need

What You Need

February 06, 2023 3 min read

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

Empathizing and Understanding with Bobby Sahni

Empathizing and Understanding with Bobby Sahni

January 23, 2023 4 min read

To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.
Tips to Fix Thin Resumes

Tips to Fix Thin Resumes

January 09, 2023 2 min read

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

Opportunities and Ideas with Varun Chandrasekar

Opportunities and Ideas with Varun Chandrasekar

January 05, 2023 4 min read

In my opinion, there’s nothing more powerful than new ideas, and there’s a marketer behind each one.
Create Your Opportunity - Meet Mike Leon

Create Your Opportunity - Meet Mike Leon

December 19, 2022 3 min read

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.

Making an Impression

Making an Impression

December 05, 2022 3 min read

The Choice is Yours

The Choice is Yours

November 21, 2022 3 min read

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 

Beneath The Surface

Beneath The Surface

November 02, 2022 2 min read

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.
Say Yes - Meet AJ MANCHANDA

Say Yes - Meet AJ MANCHANDA

October 24, 2022 4 min read

Saying yes led to my closest friendships, acquiring more business experience, and a sizeable professional network. Saying yes opens you up to possibilities you may have been afraid to explore which is valuable even if it is not directly related to marketing.

The Interview

The Interview

October 10, 2022 3 min read

After answering all the questions, you may still need to conduct a few more interviews before you’re successful. Still, regardless of how long it takes, it’s only a matter of time before the phone rings, and someone says, “you got the job.”
My Passion - Meet Tracy Reese

My Passion - Meet Tracy Reese

September 26, 2022 3 min read

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.

That’s When I Knew - Meet Jennie Hunter

That’s When I Knew - Meet Jennie Hunter

September 12, 2022 3 min read

 I will continue to support others as I have in the past because I honestly believe empowerment is the one true key to success.
The Problem with

The Problem with

August 29, 2022 2 min read

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.

Take Calculated Risks - Meet Aashna Makin

Take Calculated Risks - Meet Aashna Makin

August 15, 2022 3 min read

Testing is the key when it comes to marketing. Take calculated risks with the marketing strategies you feel are suitable for the business until you determine what is profitable.
The Creative Process

The Creative Process

August 01, 2022 3 min read

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

Rules for Remote

Rules for Remote

July 18, 2022 3 min read

Collaboration and Creativity - Meet Cheryl Goeres

Collaboration and Creativity - Meet Cheryl Goeres

July 04, 2022 3 min read

I’m exactly where I wanted to be. I’ve always wanted to work at an agency, and I’m fortunate and thankful to work at such an amazing one.


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