{"product_id":"the-nxt-voice-community-driven-growth-with-pooja-chitnis","title":"The NXT Voice: How Serious Brands are Losing to Silly Marketing with Connor Conroy","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-teams=\"true\"\u003eHave you noticed how silly advertising gives a brand a personality? Today on The NXT Voice, Chartered Marketer Connor Conroy, CM Senior Marketing Consultant at Bell Canada, playfully discusses how brands have taken the seriousness out of marketing and appealed to the audience with humour. From Old Spice's \"I'm a man on a horse\" to Connor starring in the Georgetown Hospital Foundation video known as \"Lottery girl,\" Connor discusses how unhinged ideas could become a major success for your brand.\u003c\/span\u003e\u003c\/p\u003e","brand":"CMA NXT","offers":[{"title":"Default Title","offer_id":40887538188337,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0052\/9203\/2049\/files\/Screenshot_2026-01-13_at_12.01.55_AM.png?v=1768280547","url":"https:\/\/cmanxt.ca\/products\/the-nxt-voice-community-driven-growth-with-pooja-chitnis","provider":"CMA NXT","version":"1.0","type":"link"}