GUIDING THE NXT GENERATION
As a student, a recent grad, or someone just looking for that extra edge, you have the foundational technical skills that you've learned in your post-secondary programs to be successful. What you might be missing or haven't had an opportunity to really focus on and build, is your emotional intelligence quotient or better known as EQ. In order to make a lasting impression on perspective employers, you need to not only have a strong EQ, technical capabilities, but you also need to understand how YOU fit into the marketing landscape and where you want to be. We want to help you make informed decisions on what your NXT steps are!
CMA NXT will help you get the transferable skills you need to succeed in the marketing industry. You will have the chance to get a glimpse into the industry, see the different roles within marketing and even see the variance between different companies. This will help you when you are deciding on what companies and roles to apply for.
CMA NXT will explore video content in different categories titled, Roles in Marketing, Marketing Yourself, What’s NXT?, and will also feature The Experience hub where you will find experiential opportunities. We have brought industry professionals and thought leaders right to your fingertips! They share their insights on what it takes to be in their roles, give you advice on how to be successful, how to land your first job, what is going to impact the future of the industry, and everything in between.
Hear from our President & CEO about why the Canadian Marketing Association launched CMA NXT and how the content is intended to benefit the next generation of marketers.
CMA NXT seeks to fill the gap between post secondary education and professional life. This gap has existed for years, and we saw a need to address it and help the next generation of marketers and young professionals’ transition to careers with ease. Launched in November of 2019, CMA NXT allowed us to speak to the student audience effectively. Since launch, we have recognized that people don’t just face struggles early on in their career. We all go through transition at all stages of our professional journey, signalling a need to brush up on key skills. The content found here on CMA NXT can help both students and professionals alike take that all important next step.