Hear from our President & CEO about why the Canadian Marketing Association launched CMA NXT and how the content is intended to benefit the next generation of marketers.
CMA NXT seeks to fill the gap between post secondary education and professional life. This gap has existed for years, and we saw a need to address it and help the next generation of marketers and young professionals’ transition to careers with ease. Launched in November of 2019, CMA NXT allowed us to speak to the student audience effectively. Since launch, we have recognized that people don’t just face struggles early on in their career. We all go through transition at all stages of our professional journey, signalling a need to brush up on key skills. The content found here on CMA NXT can help both students and professionals alike take that all important next step.