During our development we have recognized the gap that exists for professionals who might already have taken their first steps in their careers. There are moments in all of our lives where we make changes, whether that is starting a new role, losing a job, getting a promotion, changing industries, wanting to redefine or establish ourselves, or changing careers. When these things happen, it is important that each of us has the tools and skills needed to excel and find success in whatever new opportunity awaits.
Soft skill development is something that takes place throughout our entire lives. There is not a single point in our lives where we should stop working on ourselves. That is why we feel strongly about providing all the tools that we have built on CMA NXT to everyone and anyone searching for resources to help upskill and improve their soft skill and professional development.
When we first created CMA NXT, we were looking to solve one problem.
The gap between post-secondary education and professional life. It’s a problem that has existed for years, and we wanted to address it and help the next generation of marketers and young professionals’ transition into their careers with ease. We successfully launched CMA NXT Beta in November of 2019 to do just that and we were able to speak to our audience, students effectively. What we learned though, was that people don't just face struggles early on in their careers. We all go through points of struggle at all stages of our professional journeys, where we need a helping hand. That is why CMA NXT is not just a platform for students, but a platform and a community for every professional.
Below you will find the vision and purpose that we set out with, when we first started CMA NXT.
During CMA NXT Beta, The Canadian Marketing Association team got together to share their excitement about how CMA NXT will benefit the next generation of marketers.
Hear what the team had to say!
WHY RBC HAS PARTNERED WITH THE CMA
RBC is dedicated to helping the youth of today for the jobs of tomorrow, and with CMA NXT, they are giving back to the community and to the NXT generation of marketers and young professionals. As our founding lead sponsor, they have helped us make this platform accessible to all youth in Canada! We are so thrilled to have their support!
Alan Depencier - RBC
SVP & Chief Marketing Officer, P&CB Marketing and Insurance
You can find Alan lounging on the beach at his cottage during the summer with his wife and kids or hanging at the hockey rink during the winter. Having grown up on a farm, he is probably the only marketing professional in Toronto who can drive an 18- wheeler as well as write a creative brief. Of course he had a CB Radio handle, just don’t ask what it was.
Jennifer Howard - RBC
VP Marketing, Digital, Cards, Payments & Personal Banking
Jennifer is an avid sports fan and golfer, loves to explore her creativity through cooking and has been proud to carry the title of Baseball Mom for more than 15 years. In her spare time she is also a VP at RBC overseeing Cards, Payments, Banking and Digital Marketing.
Elyse Stievenart - RBC
Senior Marketing Manager, Strategic Partnerships
Elyse is a marketer by day and a self-proclaimed home organizing expert by night. She loves traveling and has a passion for home design. Elyse is a Sr. Manager in Strategic Partnerships at RBC and the best part of her job is collaborating with other brands to bring Canadians more value.
Ameerah Razac - RBC
Marketing Manager, Cards & Personal Banking
Ameerah is an imaginative Marketing Manager with experience spearheading campaigns on both the marketing and agency side. She is passionate about seeking ways to deliver breakthrough creative and the best personalized & connected experience for consumers. As an avid lover of fitness, in her downtime you can find her riding to the beat in a spin class.