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Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

Maintaining a positive outlook can be challenging when you don’t receive a positive response to a job application. You may find yourself second-guessing your decisions, from the program you pursued to the school where you studied. However, progress isn’t only defined by success.

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.

As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

In my opinion, there’s nothing more powerful than new ideas, and there’s a marketer behind each one.

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.

Saying yes led to my closest friendships, acquiring more business experience, and a sizeable professional network. Saying yes opens you up to possibilities you may have been afraid to explore which is valuable even if it is not directly related to marketing.

After answering all the questions, you may still need to conduct a few more interviews before you’re successful. Still, regardless of how long it takes, it’s only a matter of time before the phone rings, and someone says, “you got the job.”

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.

 I will continue to support others as I have in the past because I honestly believe empowerment is the one true key to success.

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.

Testing is the key when it comes to marketing. Take calculated risks with the marketing strategies you feel are suitable for the business until you determine what is profitable.

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

I’m exactly where I wanted to be. I’ve always wanted to work at an agency, and I’m fortunate and thankful to work at such an amazing one.

While pursuing your education, you might be apprehensive, wondering if you have the skills to apply for a coveted position in a renowned marketing department. 

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.

Hiten Ladkani, a student at Seneca College, shares the challenges he faced and how dedication, optimism and perseverance helped him find his path.

Talking about your own mental health isn’t easy, but it’s something you need to be comfortable with. 

Jillian Seronik, a marketing student at Okanagan College in Kelowna, BC, shares her views on studying marketing while simultaneously being employed as a marketing coordinator.

Want to learn more about CSR? Read the latest blog on CMA NXT for more on (CSR) and its importance in marketing today.

Instead of driving, taking the bus or calling Uber to get to work, your office could be the place you call home.

There may come a time where you say I’ve had enough, or I can’t do this anymore. It might be your first job out of school or your third role in the field of your dreams. Whatever the situation is, the grass doesn’t seem as green as it used to.  

"From an early age, I would say I have always been a leader. When I was running for student council in middle school, thanks to my successful campaign I was elected Prime Minister of the Student Body. Also, being an effective public speaker, I was chosen to represent my school at the Halton Public Speaking Championship and selected as a finalist for my creative speech on hand signs. I now use these skills to motivate my co-workers and aid them in achieving their goals."

There you are, living your best professional life when suddenly your career confidence hits a low. The wind is out of your sails so to speak. You’re left wondering whether or not you have what it takes to move your career forward. Although it can seem like an impossible situation, building your career confidence is like anything: a skill you can master.

"I can say with utmost certainty that I love digital marketing because it is quantifiable and results-driven. Marketing makes both sides of your brain work! You have the opportunity to be creative and innovative while also being analytical and calculated. The best thing about digital marketing is that with the help of Google tools like Google Analytics, you can track your success and calculate ROI very easily. You can see the impact of your campaigns in real-time and the field is always forever changing and growing. You will never be bored!"

Are you looking to turn a career corner but don’t know where to start? Why not pick up a professional development book to read in between your Netflix binge time? Yes, you’ve earned every single minute of your downtime, but your career goals for the new year won’t materialize without some personal investment. 

"When Fernanda Gentil, a Brazilian sports journalist, got her opportunity to be on television, she rocked it. She instantly became my inspirational success story. She revolutionized the way sports news is presented and has become a television icon. Not only do I admire her overall success but also the fact that she isn't afraid of anything. This is what I aspire to for my future self."

"I graduated from university with a medical degree, but I’ve always been a marketer at heart. While in school, I started exploring business and work opportunities that exposed me to the world of marketing and communications. I developed a passion for building brands and some years later, I decided to pursue a career in strategic brand management."

We hate to break it to you, but workplace mistakes are going to be made … by you. Remember,  even the best of the best stumble from time to time. Working professionals may juggle multiple priorities and tasks but at the end of the day, they’re still human. (Gasp, we know!) The key to getting over messing up at work is all about your recovery.