The Storybook

Finetuning Your Creative Professional Identity

Finetuning Your Creative Professional Identity

November 16, 2020 4 min read

There are many considerations for the creative professional who is ready to strut their stuff upon entering the job market. It’s more than just pulling together a creative resume or portfolio; making an impression requires professionalism. Showcasing your ideas and passion for the craft requires some foresight in order to be seen and taken seriously as a creative industry professional.
How Building A Strong Personal Brand Leads to New Opportunities

How Building A Strong Personal Brand Leads to New Opportunities

November 09, 2020 5 min read

A powerful personal brand speaks to the masses about who you are, what you stand for and what you can deliver. It may feel a bit ego-centric to focus on, especially if you believe your work should speak for itself. Here’s the thing: think of all the brands you love and champion and how they make you feel. Those brands have successfully connected with you by building on key values you share. Now think of your personal brand doing the same thing. Not that big of a stretch now, is it?

Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

November 05, 2020 5 min read

I began my marketing career in my fourth year as a member of the University of Toronto Entrepreneurship Hatchery team. Upon graduating, I was applying to every role that had “marketing” in its job description. After countless coffee chats and 100s of job applications, I realized that this approach did not work. It was one of my mentors who pointed out my lack of focus and suggested understanding what each role in marketing actually entailed and to self-evaluate my attitude and aptitude for success in those roles.
Eight Career Insights & Tips from Hiring Managers

Eight Career Insights & Tips from Hiring Managers

November 02, 2020 5 min read

Throughout any career journey, there’s going to be hurdles and sprints which feel massively disruptive. Navigating each stage, like the tiring job search or interview process, may seem like a train that’s suddenly delayed. There’s a sense of being stuck when all you want is to move forward. Luckily, you’re not the only passenger, and a new perspective is sometimes all it takes to clear the tunnel vision. 

What to Expect When You’re Expecting a Return to the Workspace

What to Expect When You’re Expecting a Return to the Workspace

October 26, 2020 4 min read

The concept of workplace has transformed in the last few months with remote work remaining steadfast. Lunchroom coffee top-ups look quite different in our own kitchens. Much like acclimating to an upcoming winter season, there were grumbles, there were new sweaters and new routines to get us through. With that in mind, what are we to expect once the green light is given for a return to the office after months of working at
Meet Mick Kopis, A Modern-Day Renaissance Marketer

Meet Mick Kopis, A Modern-Day Renaissance Marketer

October 21, 2020 5 min read

My first career job post-graduation was a Sales Consultant role at an energy consulting firm. I took the opportunity to learn sales, one aspect of marketing, and better understand the B2B marketplace. A few months later, the company I worked for was seeking a full-time Marketing Manager and I applied internally. Perhaps it was a bit of luck, but if I didn’t accept that initial Sales Consultant job and give it a shot, I wouldn’t have had the opportunity to become a Marketing Manager.

Finding the Direction to Your Marketing Career Path

Finding the Direction to Your Marketing Career Path

October 19, 2020 5 min read

Starting out in your marketing career is much like entering a destination in Google maps: there’s more than one way to get there. It’s good to have a general sense of where you’re headed on your career path, especially if you have a dream role or industry in mind, but it’s a fine balancing act between expectations and reality. It may seem like many professionals fall into their marketing niche. How do you stumble upon that magic? Is there a way to jumpstart a key move in your career? We explore some methods to get to the bottom of this, so you feel less lost and more found.
The Perks of a Positive Work Culture & Understanding Personalities

The Perks of a Positive Work Culture & Understanding Personalities

October 13, 2020 5 min read

When you think of work culture, you either fall into the glass half full or glass half-empty category. The glass half-full pictures perfect harmony between different values and personalities creating a job environment of growth and innovation. While the glass half-empty could be described as Meryl Streeps’ perfectly arched eyebrow from The Devil Wears Prada (terrifying, we know). But we’re here to remind you that work culture is always in flux because it requires work from all involved, and that means you too.

Working on Your Soft Skill Areas to Gain A Professional Edge

Working on Your Soft Skill Areas to Gain A Professional Edge

September 28, 2020 4 min read

Want to be known as a superstar professional but don’t know where to start? Cassandra Morello, Senior Marketing & Program Specialist, has been where you’ve been and shares her soft skills focus areas that’ll get any young professional up to speed.
Relocating & Culture Shock: An International Professional’s Journey

Relocating & Culture Shock: An International Professional’s Journey

September 21, 2020 5 min read

Sometimes a professional career move might be exactly that: a physical relocation from one end of the globe to the other. Despite the ongoing pandemic, immigration to Canada is slowly but surely increasing with many international professionals and international students ready for their new chapter in their professional journeys. 

Overcoming Imposter Syndrome & Embracing Your Self-Worth

Overcoming Imposter Syndrome & Embracing Your Self-Worth

September 14, 2020 5 min read

It’s not easy to admit that imposter syndrome hits us all from time to time. It’s that nagging sensation that shoots to the front of your thoughts as you go about your workday until it’s all you hear: that you are a fraud and don’t belong here. It’s a belief rooted in self-doubt and fear that somehow you, yes you, just lucked out, in getting where you are today. 
Adapting to Distance Learning or Working from Home One Step at A Time

Adapting to Distance Learning or Working from Home One Step at A Time

September 08, 2020 5 min read

Whether working from home or getting ready for distance learning (also known as remote learning), one thing is for sure: this fall, the pumpkin spice latte flavour isn’t enough to make everything seem normal. The disruption of the last six months has left many across the board still adjusting and finding their rhythm to move forward. 

Meet Cassandra Morello, a Driven Marketing & Communications Professional

Meet Cassandra Morello, a Driven Marketing & Communications Professional

September 01, 2020 4 min read

To me, communication is a critical component for both professional and everyday life. Without marketing and communications support, the world we know today would be a very different place. Forms of communication in various settings, particularly a corporate environment, and how communication processes, information technologies, and mass media shape and transform our societies, cultures, and perspectives. 
Tips on How to Captivate & Inspire the (Zoom) Room with Your Presentation Skills

Tips on How to Captivate & Inspire the (Zoom) Room with Your Presentation Skills

August 24, 2020 4 min read

At some point in your career, the presentation skill you outlined on your resume is suddenly going to come into play. Are you prepared to present last season’s campaign results? Lead a team scrum session? Or are you introducing a client to the rest of the department? It’s a soft skill that demands time and a place sure, but that doesn’t mean it should be neglected. No matter your title, possessing strong presentation skills involves more than just droning on and on in a clear voice. Being a stronger presenter means building off those communication skills you already possess.

Learning Key Techniques to Online Networking & Staying Connected in A Socially Distanced World

Learning Key Techniques to Online Networking & Staying Connected in A Socially Distanced World

August 17, 2020 5 min read

With today ‘s preventative realities settling in, the idea of networking in a socially distanced world feels like a math equation that just doesn’t add up. Suddenly that simple gesture of asking someone out for coffee is complicated, to say the least. Yet it doesn’t mean that networking is off the table. Staying connected is now more important than ever. That’s exactly why online networking is flourishing and thriving thanks to technology and a good internet connection. 
Working from Home: Improve Your Video Backgrounds & Lighting for Your Video Meetings

Working from Home: Improve Your Video Backgrounds & Lighting for Your Video Meetings

August 10, 2020 5 min read

Needless to say, one of the many results of working from home in the last few months has manifested itself in all things videos: video meetings, video backgrounds, you name it. If you have a webcam or a smartphone, suddenly video meetings are possible with zero excuses. All at once, everyone is scrambling to figure out the best practices for shooting at home - from video backgrounds to more technical inquiries (am I on mute?). What once used to be the last resort for videography and exclusive to YouTubers, video home production has skyrocketed to an essential skill any young professional should have in their wheelhouse

Figuring Out Your Career Plan While Balancing High Career Expectations from Those Closest to You

Figuring Out Your Career Plan While Balancing High Career Expectations from Those Closest to You

August 03, 2020 5 min read

It seems like everyone and their mother is constantly asking you about what your next steps are in your career plan. You have some idea on what your career development plan looks like, but you don’t have all the answers. When you talk to your friends, classmates, or trusted colleagues, that layer of ambiguity seems normal. 
Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

July 22, 2020 4 min read

I started my marketing career at General Motors, two weeks after my last day at university. It all happened so quickly; I barely had a chance to catch up. I love the automotive industry and wanted to experience everything it had to offer, so after a few years in manufacturing, I moved over to retail. I always wanted to be my own boss… at age seven I drew up a business plan to start a bakery and convinced friends to lend me money. In 2011, after reading Richard Branson’s ‘Losing My Virginity” twice, I quit my job and started a marketing consultancy.

The Three Professional Values That’ll Spell Success for Any Young Professional

The Three Professional Values That’ll Spell Success for Any Young Professional

July 20, 2020 3 min read

What integral values have shaped Emily Baillie’s career path? She has a journey that weaves from senior-level positions to entrepreneurial and academic roles. We were curious to learn that she’s pinpointed her career growth down to these simple three values: that’s right, three.
Meet Emily Baillie: The Social Media Professor & Entrepreneur

Meet Emily Baillie: The Social Media Professor & Entrepreneur

July 16, 2020 4 min read

I’ve always been fascinated by the way information can influence people’s beliefs and behaviours. This curiosity led me to study Communications in my undergrad and seek marketing and communications roles after graduation. After taking on increasingly senior positions, I struck out on my own and launched Compass Content Marketing. Around the same time, I began teaching digital marketing courses at the college and university level. Now, I am affiliated with Humber College and McMaster University, and I regularly speak at marketing and business-related events across Ontario.


How Practicing Active Listening Can Help You Become a Better Decision Maker

How Practicing Active Listening Can Help You Become a Better Decision Maker

July 13, 2020 4 min read

Would it be a surprise to you to learn that most athletes have a key skill that has nothing to do with their ab muscles? It’s a skill that works well with receiving constructive feedback and comes down to listening. Not just any listening either; we’re talking about active listening. Those coaches on the sidelines need to deliver advice fast, and their players need to cut through the adrenaline, distraction, and noise to listen well and follow through on the field, or court (pick your sport).
Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

July 10, 2020 5 min read

Growing up I always thought I wanted to be a teacher, which is what I originally pursued after high school. As I headed down that path I realized that while I loved the idea of educating, I had a lot of passions and skills that I likely wouldn’t get to call upon as a school teacher. After a lot of research and self-reflection, I became focused on marketing, and more specifically the field of PR, which seemed to check all the boxes for me. All at once, my life plan switched pretty drastically.

How to Confront Fear When Receiving Constructive Feedback to Build A Champion’s Attitude

How to Confront Fear When Receiving Constructive Feedback to Build A Champion’s Attitude

July 06, 2020 4 min read

The uncomfortable truth of constructive or critical feedback is that it’s meant to evoke change. Whether it’s positive or negative feedback, it certainly puts you on the spot and it can be a lot to process in the moment. It may make you feel out of control but just remember it’s a metamorphosis phase. There’s a change coming, and it’s going to be for the better.
Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

June 30, 2020 4 min read

If I were to describe myself in one word, it would be passionate. Whether it’s about the welfare of our environment, my favourite TV series, or a new project I’m working on, I always care a little too much. But once I’m invested in something, I become extremely dedicated towards it and am constantly sharing it with other people. Working within marketing

Meet Maria Lin & Discover How Marketing & Legal Come Together

Meet Maria Lin & Discover How Marketing & Legal Come Together

June 29, 2020 3 min read

My interests include traveling to experience different cultures, playing musical instruments, speech arts, analyzing legal issues, and of course, marketing! What drew me into marketing is its flexibility and the role it plays in different industries. I can think outside the box and be creative with the content and graphics I create. What I love about marketing is the freedom I get to express with my ideas in all creative and unique ways 
Set New Standards & Transform Your Career Success With These 10 Tips

Set New Standards & Transform Your Career Success With These 10 Tips

June 29, 2020 6 min read

Contrary to popular belief, career success doesn’t happen overnight. It’s a progression with highs and lows and it starts with you. Your attitude. Your resilience. It’s not determined by how many hours you clock in, or the fancy blazers you buy, or how many LinkedIn connections you have. It’s about a strong work ethic and channeling that energy into action.

How Your LinkedIn Profile Is Your Networking Playground: The Power of Social Reciprocity, Online Etiquette And So Much More

How Your LinkedIn Profile Is Your Networking Playground: The Power of Social Reciprocity, Online Etiquette And So Much More

June 22, 2020 5 min read

Instead of neglecting your LinkedIn profile, why not use it to its’ full power to professionally network? It’s more than just an online resume. A strong LinkedIn presence is like a blazing fire: it lets everyone know you’re out there and ready. LinkedIn has become the top professional social network and it’s brimming with countless resources and opportunities. 
What Are Video Interviews, How Do They Work & Why They’re Here to Stay

What Are Video Interviews, How Do They Work & Why They’re Here to Stay

June 15, 2020 5 min read

Let’s be clear: a video interview isn’t as scary as it seems. Just think of sweet Dorothy of Kansas who was petrified to speak to the great and terrible Oz. Thanks to Toto’s curtain pulling, it turns out that Oz wasn’t as terrifying as he first appeared. For years, video interviewing has been surrounded by speculation and weariness. That’s right, years. It’s been around for some time, and one thing is for certain: it’s here to stay in today’s new world. 

How to Take Control of Your Professional Development Journey

How to Take Control of Your Professional Development Journey

June 08, 2020 5 min read

Starting your professional development journey might feel like finding yourself up a creek with no paddle. You know you need to do something to move forward but you’re just not sure where to start. Especially now when it seems like every direction is frozen and blocked off to you. What if we told you that’s not true? That now is the right time to get moving, to thaw out that uncertainty so you can work on yourself. 
The Art of A Video Resume: Sheldon & Steve Dish Out the Do’s & Don’ts

The Art of A Video Resume: Sheldon & Steve Dish Out the Do’s & Don’ts

June 01, 2020 6 min read

To video resume or not, that is indeed the question during an already stressful job search. CMA NXT challenges its’ users to push their creative boundaries and try it out for themselves. For inspiration, look at Sheldon Rodrigues, VP Marketing & Strategic Initiatives, CMA, video resume, and how it landed him a job as a newcomer to Canada.

Why Your Soft Skills Are Key Ingredients to Your Career Growth Strategy

Why Your Soft Skills Are Key Ingredients to Your Career Growth Strategy

May 25, 2020 4 min read

It’s time to try to bake some bread because why not, seems easy enough. So, you start by (hopefully) finding a recipe, gathering ingredients, and your key equipment. You dream of the light aired fluffiness perfection that’s worthy of an Instagram post.
It’s A No Brainer, right? You Are the Greatest Product You’ll Ever Market

It’s A No Brainer, right? You Are the Greatest Product You’ll Ever Market

May 13, 2020 4 min read

When job searching, we tend to list the many challenges and fears we face, laying them brick by brick until it is a massive wall. How are you going to climb over it? What do you need to start? Yes, the job market is tumultuous and with today’s unprecedented circumstances, there is a fog of uncertainty. But there’s one undeniable and unwavering fact: your amazing potential.

Your Thoughts & Mind Working Together: Conquer Work Stress with Mindfulness

Your Thoughts & Mind Working Together: Conquer Work Stress with Mindfulness

May 13, 2020 4 min read

Reacting with mindfulness in the workplace is the perfect defense against adversarial thoughts. But what is mindfulness? It is the ability to be present in the moment and take effective action. There’s nothing to lose by practicing mindfulness, but a lot to gain, like empowerment and better outcomes in difficult situations.
Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

December 10, 2019 3 min read

"I’m very interested in seeing how content is going to continue to play a role in marketing and in business success. Content is everything nowadays, and it’s critical to stand out from all the clutter. It’s essential for engaging consumers, creating brand loyalty, and it will be interesting to see how it will be used to market to the next generation. With content, also comes influencers, which is another trend I’m excited to continue following and see how it impacts the industry. "

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

December 03, 2019 4 min read

I got started in marketing because someone took a chance on me! Given both my undergraduate and master’s degrees were in disciplines outside of business and marketing, I didn’t really have a leg up on other candidates in this field. Understanding my disadvantage on paper, I was determined to get in front of as many people as possible and tell my personal story firsthand and highlight all of the transferrable skills I had acquired that would help me succeed in sponsorship and marketing.
Meet Atika Ismail: Future Marketer for Future Generations

Meet Atika Ismail: Future Marketer for Future Generations

November 15, 2019 3 min read

"My greatest achievement would have to be helping grow a small business through its marketing and communications. I was able to grow their following as well as learn so many new ways to target customers, create content, and learn more about a new industry, barbering. Taking general lessons learnt in class and online and then actually applying them, has been so beneficial and personally rewarding."

Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

November 12, 2019 3 min read

My biggest challenge was finding a marketing position on the client-side that I would be happy with. Client-side opportunities, especially intern positions, are much rarer than they are on the agency side. Once I landed my first job at Mercedes, the biggest challenge was adapting to the practices for corporate culture.
Meet Kaley Green & Learn How She Fell Into the Law Firm Marketing Rabbit Hole

Meet Kaley Green & Learn How She Fell Into the Law Firm Marketing Rabbit Hole

November 12, 2019 3 min read

I view success as creating and implementing programs that empower marketing and business development professionals to drive top-line growth within their organizations. And on a personal level, establishing yourself as an agent of change within your firm and as a trusted resource to both your colleagues and peers in the industry.

Meet Lisette Gelinas: The Marketing Consultant Who's Always Learning & Evolving

Meet Lisette Gelinas: The Marketing Consultant Who's Always Learning & Evolving

October 26, 2019 3 min read

"I started my marketing career working for Wunderman which is a direct response marketing agency.  I was a shared resource between the account service and media departments.  It was actually a perfect entry-level role - I learned very quickly about how to measure a campaign and the how to apply those results and insights on the creative development and the media buy.  I got a big picture view very early on in my career."
Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

October 25, 2019 4 min read

"My proudest achievement has been the work I've done as Vice President at the Digital Enterprise Management Association at the University of Toronto Mississauga. With my team we successfully organized and executed over 12 individual and collaborative events throughout the school year that contributed to the personal and professional development of UTM students."

Meet Jason Repovs: A Marketing Manager Redefining Success

Meet Jason Repovs: A Marketing Manager Redefining Success

October 24, 2019 3 min read

I love the storytelling aspect of marketing. When marketing is done well, it creates a story around a product or service that enhances a consumer’s enjoyment of it. Nike understands this implicitly when they market their performance apparel and shoes. That brand building and storytelling is the reason I got into marketing in the first place and continues to be the reason I enjoy it today.

 

Meet Lorna Antoniazzi: What It Means to be An Ethical Marketer

Meet Lorna Antoniazzi: What It Means to be An Ethical Marketer

October 22, 2019 3 min read

"I got my foot in the door through a reference. In university, I joined a literary journal and became friends with my Editor-in-Chief and mentor, who eventually decided to pursue marketing as well. I reached out to them post-university and was lucky enough to get an interview with Brainrider through them. The rest is history."

Meet Alexander Lee: Top International Student Marketer

Meet Alexander Lee: Top International Student Marketer

October 10, 2019 3 min read

"In addition to marketing, I am also very passionate about technology. I have personally invested in some technology companies and enjoy researching the latest technology developments in my spare time. I hope to be able to use some of the technologies of the future within marketing and hopefully trailblaze and innovate with some creative uses of our newest technologies in a marketing context."
Meet Santo Ligotti:  A Creative & Innovative Data Analyst At Heart

Meet Santo Ligotti: A Creative & Innovative Data Analyst At Heart

October 06, 2019 3 min read

"Technology has always played a role in growing marketing. What’s important for marketers is to stay abreast of all the technologies that the consumer is demanding. Being ahead of what’s next shows a continued commitment and engagement with the client.  Embrace the change and see it as an opportunity to be even more connected with your customers.”

Meet Angelika Orgacki, A Constant Learner With A Marketing Mission

Meet Angelika Orgacki, A Constant Learner With A Marketing Mission

October 05, 2019 3 min read

"My advice to students looking to get into the industry would be to get real-life experience; volunteer, seek relevant summer placements or internships, and find mentors! If you come across someone’s career profile that sparks your interest, setup an informational interview or ask to grab a coffee. Growing your network is a must in the marketing industry and never stop learning!"
Meet Sherry Slejska: The Creative Marketing Strategist

Meet Sherry Slejska: The Creative Marketing Strategist

October 02, 2019 2 min read

"As a student interested in pursuing a career in marketing, first, establish your own set of core values. Live them out with integrity leading the way. Second, keep learning, try new things and be a team player."

Meet Kim Yong-Set & How Strategic Marketing Lead Her Across Industries

Meet Kim Yong-Set & How Strategic Marketing Lead Her Across Industries

September 25, 2019 3 min read

"Finding myself, was my biggest challenge when I first started out. It may seem trite but sometimes you have to ‘kiss a couple frogs before you find your prince’. The important thing is to get everything you can out of every role you take. It’s surprising how two jobs in completely different industries, could have transferable skills that will allow you to grow and strengthen your skill set."
Meet Thiago Moura: The International Marketer

Meet Thiago Moura: The International Marketer

September 21, 2019 3 min read

"Canadian work experience is one of the biggest challenges that I face when I am applying for internships. I have international experience in corporate communications, but I still feel like it is not enough for the Canadian workplace."

Meet Christine Ung: Young Entrepreneur

Meet Christine Ung: Young Entrepreneur

September 15, 2019 1 min read

“I want to come up with unique creative solutions to every problem. And I want to do it in a way that puts consumers first. This means breaking the stigma that marketing is shady. It means ensuring that there will be no more "false" advertising.”
Meet Liz Oke: Pivoting from PR to Agile Marketing

Meet Liz Oke: Pivoting from PR to Agile Marketing

September 15, 2019 3 min read

“There have been so many times in my career that I have stepped out of my comfort zone, sometimes not having a solid plan, that has turned out for the better. Whether it was that I made a decision to leave a job, get in front of a classroom and teach, incorporate my business, or take any other sort of risk, it has always paid off for me in the end. Always find that silver lining and stay positive.”


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