Don’t show all your cards at once in a video resume. It’s a long game, and you’re here to win. Build connections, ignite emotion, and capture your why. CMA NXT’s, Sheldon Rodrigues, gives the scoop to Steve Joordens, a Professor of Psychology at the University of Toronto, on the importance of delivering your backstory with enough breadcrumbs for others and builds intrigue in the viewers' mind, where they start saying ‘TELL ME MORE’. Once you get them to that place where you have their attention, they will reach out or take the effort to learn more about you. It’s not about push marketing, rather it’s about pull marketing.