The NXT Voice: How Serious Brands are Losing to Silly Marketing with C - CMA NXT

January 05, 2026 1 min read

Have you noticed how silly advertising gives a brand a personality? Today on The NXT Voice, Chartered Marketer Connor Conroy, CM Senior Marketing Consultantat Bell Canada, playfully discusses how brands have taken the seriousness out of marketing and appealed to the audience with humour.  That's what's NXT.



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