Since speaking to people you don't know can be stressful, practice your pitch repeatedly until it comes out naturally to alleviate anxiety. Don't forget to mention your goals. Whether you’re job hunting, looking to be assigned to a new project or simply seeking to expand your network, clearly state what you’re looking for.
You just crushed the last answer in the interview. You could tell from the expression on their faces that not only did they like your answer – they loved it. You wonder if that was enough to make you stand out amongst the other applicants.
There will be times when your creative process is out of whack. The tips above might be exactly what you need to approach the problem from a different perspective and bring your creativity back.
Knowing the talents of your potential teammates will also help you determine who to go to for help in certain situations and who you might need to support.
Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.
Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.
You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind.
I'm driven by the prospect of using diverse channels and techniques to engage with audiences and foster a sense of loyalty and advocacy. The ideal role for me would be one where I’m at the helm of brand strategy and storytelling, creating lasting and meaningful relationships between consumers and brands.
Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message.
Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.
Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.
I’m passionate about helping lead teams to dream, learn and strive to become more. I’m a strong consumer advocate, who listens to and understanding the consumer will bring more revenue than amplifying a brand’s voice.
Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.
Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.
My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing.
Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!
Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles.
If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.
We checked in with some of our digital marketing expertshere at Jelly Academy and asked them their favourite websites that you need to check out this year.
While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.
I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed.
You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.
I remember being captivated by Angela Bower on “Who’s The Boss” as a kid. She was a single mom and a top executive at an advertising agency. I became fascinated by advertising and marketing because I had never seen a woman and mother portrayed in such a powerful position on TV.
To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.
When you’re new to the company, you want to make every effort to make a good impression. Start by being positive, be respectful and ask as many questions as necessary to understand your duties. Don’t be afraid to show some initiative and ask for more responsibility if you’re ready to handle the additional work.
One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it.
Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.
As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.
As the weeks turn to months, you will figure out when a meeting is best instead of a phone call or instant message. You’ll also get comfortable around time zones, dressing the part and giving yourself a well-deserved break now and then. Working remotely doesn’t need to be hard but it is different. Knowing the rules of engagement can only help.
While pursuing your education, you might be apprehensive, wondering if you have the skills to apply for a coveted position in a renowned marketing department.
Influencers will target you during your downtime, and because you follow and trust them, you won’t mind when they promote a product or service to you. As a marketer, investing a portion of your budget in influencer marketing could be a risk as results are not guaranteed.
One benefit of job-hopping is the opportunity to gain new skills through upskilling. Upskilling doesn’t necessarily require an employee to remain at an organization for an extended time. With the advancement of technology and the evolution of online learning, anyone can learn new, highly in-demand skills and develop at their own pace.
"I can say with utmost certainty that I love digital marketing because it is quantifiable and results-driven. Marketing makes both sides of your brain work! You have the opportunity to be creative and innovative while also being analytical and calculated. The best thing about digital marketing is that with the help of Google tools like Google Analytics, you can track your success and calculate ROI very easily. You can see the impact of your campaigns in real-time and the field is always forever changing and growing. You will never be bored!"
"Before coming to Canada, I was in a project marketing management role across many different industries. Realizing that simply having the general know-how of business wasn’t enough, I decided to pursue an academic path at Douglas College, entering the Sales and Marketing program."
"I didn’t know much about the field at the time, but after some research and reading, it sounded exactly like what I was looking for: a marriage between people, relationship building and business."
" It’s easy for imposter syndrome to sneak in and feel as though you do not have enough experience, or you are not good enough – but it only takes one opportunity to launch your career! It’s important to stay confident and to apply to positions that are relevant to your skillset and where you want to grow."
"I began my marketing career in my fourth year as a member of the University of Toronto Entrepreneurship Hatchery team. Upon graduating, I was applying to every role that had “marketing” in its job description. After countless coffee chats and 100s of job applications, I realized that this approach did not work. It was one of my mentors who pointed out my lack of focus and suggested understanding what each role in marketing actually entailed and to self-evaluate my attitude and aptitude for success in those roles."
