Lessons Learned: Insights from Emerging Professionals

Lessons Learned: Insights from Emerging Professionals

June 21, 2024 3 min read

Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.
Be Too Good to Ignore with Khalil Guliwala

Be Too Good to Ignore with Khalil Guliwala

May 27, 2024 3 min read

Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.

5 Tricks For A Smooth Transition Into Your New Marketing Role

5 Tricks For A Smooth Transition Into Your New Marketing Role

March 18, 2024 3 min read

You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind. 
A Marketer's Journey with Aalima Chandiwala

A Marketer's Journey with Aalima Chandiwala

March 04, 2024 4 min read


10 Rules of Social Media Engagement From a Sales Perspective

10 Rules of Social Media Engagement From a Sales Perspective

February 19, 2024 4 min read

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 
How to Measure the Success of an Ad Campaign

How to Measure the Success of an Ad Campaign

January 22, 2024 4 min read

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

December 11, 2023 3 min read

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.
Desires and Ambitions with Christina Minshull

Desires and Ambitions with Christina Minshull

November 27, 2023 4 min read


5 SEO Metrics You Should Start Tracking for Long Term Growth

5 SEO Metrics You Should Start Tracking for Long Term Growth

November 13, 2023 3 min read

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.
The 3 Best Email Marketing Platforms for Beginners

The 3 Best Email Marketing Platforms for Beginners

October 30, 2023 3 min read

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

October 02, 2023 2 min read

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 
6 Tips For Your Digital Marketing Resumé

6 Tips For Your Digital Marketing Resumé

September 18, 2023 3 min read

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

How to Address the Existing Digital Marketing Skills Gaps

How to Address the Existing Digital Marketing Skills Gaps

August 21, 2023 2 min read

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 
Tips For Content Creation: Creating Social Media Graphics

Tips For Content Creation: Creating Social Media Graphics

July 24, 2023 5 min read

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

You Can

You Can

July 10, 2023 4 min read

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.
Top Marketing Websites You Need in Your Life

Top Marketing Websites You Need in Your Life

June 26, 2023 2 min read

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

I'm Proud

I'm Proud

June 12, 2023 4 min read

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.
My Passions

My Passions

April 17, 2023 5 min read

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 

The Way You Think

The Way You Think

April 03, 2023 4 min read

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.
The Missing Piece

The Missing Piece

March 20, 2023 2 min read

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.

Last Words

Last Words

March 06, 2023 6 min read

What You Need

What You Need

February 06, 2023 3 min read

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

Empathizing and Understanding with Bobby Sahni

Empathizing and Understanding with Bobby Sahni

January 23, 2023 4 min read

To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.
Tips to Fix Thin Resumes

Tips to Fix Thin Resumes

January 09, 2023 2 min read

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

Opportunities and Ideas with Varun Chandrasekar

Opportunities and Ideas with Varun Chandrasekar

January 05, 2023 4 min read

In my opinion, there’s nothing more powerful than new ideas, and there’s a marketer behind each one.
Making an Impression

Making an Impression

December 05, 2022 3 min read


The Choice is Yours

The Choice is Yours

November 21, 2022 3 min read

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 
My Passion - Meet Tracy Reese

My Passion - Meet Tracy Reese

September 26, 2022 3 min read

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.

The Problem with

The Problem with

August 29, 2022 2 min read

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.
The Creative Process

The Creative Process

August 01, 2022 3 min read

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

Rules for Remote

Rules for Remote

July 18, 2022 3 min read

Skills for Success

Skills for Success

June 20, 2022 2 min read

While pursuing your education, you might be apprehensive, wondering if you have the skills to apply for a coveted position in a renowned marketing department. 

Considering Freelancing?

Considering Freelancing?

June 06, 2022 4 min read

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.
LIFE, WORK AND MENTAL HEALTH

LIFE, WORK AND MENTAL HEALTH

May 09, 2022 3 min read

Talking about your own mental health isn’t easy, but it’s something you need to be comfortable with. 

CSR: The Acronym for Change

CSR: The Acronym for Change

April 11, 2022 3 min read

Want to learn more about CSR? Read the latest blog on CMA NXT for more on (CSR) and its importance in marketing today.
Under the Influencer

Under the Influencer

March 28, 2022 2 min read


Job-hopping to get experience

Job-hopping - A Springboard to Experience

March 14, 2022 2 min read

Does Remote Work - Work for You?

Does Remote Work - Work for You?

February 28, 2022 3 min read

Instead of driving, taking the bus or calling Uber to get to work, your office could be the place you call home.

Meet Naaz Fatima Butt, A Compelling Digital Marketer Expert

Meet Naaz Fatima Butt, A Compelling Digital Marketer Expert

January 03, 2022 3 min read

"I can say with utmost certainty that I love digital marketing because it is quantifiable and results-driven. Marketing makes both sides of your brain work! You have the opportunity to be creative and innovative while also being analytical and calculated. The best thing about digital marketing is that with the help of Google tools like Google Analytics, you can track your success and calculate ROI very easily. You can see the impact of your campaigns in real-time and the field is always forever changing and growing. You will never be bored!"
Meet Pei-Chyi Hung: A Crafty Wordsmith & Daring Marketer

Meet Pei-Chyi Hung: A Crafty Wordsmith & Daring Marketer

August 03, 2021 4 min read

"Before coming to Canada, I was in a project marketing management role across many different industries. Realizing that simply having the general know-how of business wasn’t enough, I decided to pursue an academic path at Douglas College, entering the Sales and Marketing program."

Meet Tracy Lui, Recruiter, Motivator & Collaborator

Meet Tracy Lui, Recruiter, Motivator & Collaborator

July 05, 2021 5 min read

"I didn’t know much about the field at the time, but after some research and reading, it sounded exactly like what I was looking for: a marriage between people, relationship building and business."
Meet Gabby Altman, Media Connoisseur & Education Champion

Meet Gabby Altman, Media Connoisseur & Education Champion

June 07, 2021 4 min read

" It’s easy for imposter syndrome to sneak in and feel as though you do not have enough experience, or you are not good enough – but it only takes one opportunity to launch your career! It’s important to stay confident and to apply to positions that are relevant to your skillset and where you want to grow."

Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

November 05, 2020 5 min read

"I began my marketing career in my fourth year as a member of the University of Toronto Entrepreneurship Hatchery team. Upon graduating, I was applying to every role that had “marketing” in its job description. After countless coffee chats and 100s of job applications, I realized that this approach did not work. It was one of my mentors who pointed out my lack of focus and suggested understanding what each role in marketing actually entailed and to self-evaluate my attitude and aptitude for success in those roles."
Meet Mick Kopis, A Modern-Day Renaissance Marketer

Meet Mick Kopis, A Modern-Day Renaissance Marketer

October 21, 2020 5 min read

"My first career job post-graduation was a Sales Consultant role at an energy consulting firm. I took the opportunity to learn sales, one aspect of marketing, and better understand the B2B marketplace. A few months later, the company I worked for was seeking a full-time Marketing Manager and I applied internally. Perhaps it was a bit of luck, but if I didn’t accept that initial Sales Consultant job and give it a shot, I wouldn’t have had the opportunity to become a Marketing Manager."

Meet Cassandra Morello, a Driven Marketing & Communications Professional

Meet Cassandra Morello, a Driven Marketing & Communications Professional

September 01, 2020 4 min read

"To me, communication is a critical component for both professional and everyday life. Without marketing and communications support, the world we know today would be a very different place. Forms of communication in various settings, particularly a corporate environment, and how communication processes, information technologies, and mass media shape and transform our societies, cultures, and perspectives. "
Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

July 22, 2020 4 min read

"I started my marketing career at General Motors, two weeks after my last day at university. It all happened so quickly; I barely had a chance to catch up. I love the automotive industry and wanted to experience everything it had to offer, so after a few years in manufacturing, I moved over to retail. I always wanted to be my own boss… at age seven I drew up a business plan to start a bakery and convinced friends to lend me money. In 2011, after reading Richard Branson’s ‘Losing My Virginity” twice, I quit my job and started a marketing consultancy."

Meet Emily Baillie: The Social Media Professor & Entrepreneur

Meet Emily Baillie: The Social Media Professor & Entrepreneur

July 16, 2020 4 min read

"I’ve always been fascinated by the way information can influence people’s beliefs and behaviours. This curiosity led me to study Communications in my undergrad and seek marketing and communications roles after graduation. After taking on increasingly senior positions, I struck out on my own and launched Compass Content Marketing. Around the same time, I began teaching digital marketing courses at the college and university level. Now, I am affiliated with Humber College and McMaster University, and I regularly speak at marketing and business-related events across Ontario."

Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

July 10, 2020 5 min read

"Growing up I always thought I wanted to be a teacher, which is what I originally pursued after high school. As I headed down that path I realized that while I loved the idea of educating, I had a lot of passions and skills that I likely wouldn’t get to call upon as a school teacher. After a lot of research and self-reflection, I became focused on marketing, and more specifically the field of PR, which seemed to check all the boxes for me. All at once, my life plan switched pretty drastically."

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

December 03, 2019 4 min read

I got started in marketing because someone took a chance on me! Given both my undergraduate and master’s degrees were in disciplines outside of business and marketing, I didn’t really have a leg up on other candidates in this field. Understanding my disadvantage on paper, I was determined to get in front of as many people as possible and tell my personal story firsthand and highlight all of the transferrable skills I had acquired that would help me succeed in sponsorship and marketing.
Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

November 12, 2019 3 min read

My biggest challenge was finding a marketing position on the client-side that I would be happy with. Client-side opportunities, especially intern positions, are much rarer than they are on the agency side. Once I landed my first job at Mercedes, the biggest challenge was adapting to the practices for corporate culture.


1 2 Next