Nothing Comes Easy

Nothing Comes Easy

May 15, 2023 3 min read

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.
Be Better

Be Better

May 01, 2023 3 min read

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.

My Passions

My Passions

April 17, 2023 5 min read

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 
The Way You Think

The Way You Think

April 03, 2023 4 min read

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

The Missing Piece

The Missing Piece

March 20, 2023 2 min read

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.
Last Words

Last Words

March 06, 2023 6 min read


Brands and Minds

Brands and Minds

February 20, 2023 2 min read

As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.

What You Need

What You Need

February 06, 2023 3 min read

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

Tips to Fix Thin Resumes

Tips to Fix Thin Resumes

January 09, 2023 2 min read

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.
Create Your Opportunity - Meet Mike Leon

Create Your Opportunity - Meet Mike Leon

December 19, 2022 3 min read

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.

Making an Impression

Making an Impression

December 05, 2022 3 min read

The Choice is Yours

The Choice is Yours

November 21, 2022 3 min read

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 

Beneath The Surface

Beneath The Surface

November 02, 2022 2 min read

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.
My Passion - Meet Tracy Reese

My Passion - Meet Tracy Reese

September 26, 2022 3 min read

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.

That’s When I Knew - Meet Jennie Hunter

That’s When I Knew - Meet Jennie Hunter

September 12, 2022 3 min read

 I will continue to support others as I have in the past because I honestly believe empowerment is the one true key to success.
The Problem with

The Problem with

August 29, 2022 2 min read

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.

Take Calculated Risks - Meet Aashna Makin

Take Calculated Risks - Meet Aashna Makin

August 15, 2022 3 min read

Testing is the key when it comes to marketing. Take calculated risks with the marketing strategies you feel are suitable for the business until you determine what is profitable.
The Creative Process

The Creative Process

August 01, 2022 3 min read

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

Considering Freelancing?

Considering Freelancing?

June 06, 2022 4 min read

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.
Write the next chapter in your career

Ready For Your Next Chapter?

February 14, 2022 3 min read

There may come a time where you say I’ve had enough, or I can’t do this anymore. It might be your first job out of school or your third role in the field of your dreams. Whatever the situation is, the grass doesn’t seem as green as it used to.  


Getting Your A-Game Back: Career Confidence

Getting Your A-Game Back: Career Confidence

January 17, 2022 5 min read

There you are, living your best professional life when suddenly your career confidence hits a low. The wind is out of your sails so to speak. You’re left wondering whether or not you have what it takes to move your career forward. Although it can seem like an impossible situation, building your career confidence is like anything: a skill you can master.
Turn A Career Corner with these Professional Development Books

Turn A Career Corner with these Professional Development Books

December 20, 2021 4 min read

Are you looking to turn a career corner but don’t know where to start? Why not pick up a professional development book to read in between your Netflix binge time? Yes, you’ve earned every single minute of your downtime, but your career goals for the new year won’t materialize without some personal investment. 

Professional Advice On Rising Above Workplace Mistakes

Professional Advice On Rising Above Workplace Mistakes

November 08, 2021 5 min read

We hate to break it to you, but workplace mistakes are going to be made … by you. Remember,  even the best of the best stumble from time to time. Working professionals may juggle multiple priorities and tasks but at the end of the day, they’re still human. (Gasp, we know!) The key to getting over messing up at work is all about your recovery.
Staying Calm & Collected During Workplace Conflict

Staying Calm & Collected During Workplace Conflict

October 12, 2021 5 min read

Like two opposing storms coming together, workplace conflicts disrupt the natural flow and good vibes of a team. Instead of moving forward, united and strong, workplace conflict puts a full stop to any kind of productivity. It seems everyone and everything is waiting with bated breath to see how it will play out. Which begs the question, when you’re in the middle of it all, how do you resolve the conflict?

Cast Negotiation Doubts Aside to Get Your Worth

Cast Negotiation Doubts Aside to Get Your Worth

September 12, 2021 5 min read

Before raising your flag of victory after receiving notice that a job offer is coming your way, let us remind you to prepare to negotiate. You’ve done an incredible job showcasing you’d be a great fit for said job. Does that mean you say yes to the initial job offer without hesitation? 
Awaken Your Career Search with Informational Interviews

Awaken Your Career Search with Informational Interviews

August 15, 2021 5 min read

An informational interview switches the roles around: instead of being interview for a role, you’re doing the interviewing for a change and getting the answers you need. Consider it a routine practice both prior to graduating and throughout your career. Actively engaging in them indicates you’re open to the many career possibilities that are out there and have a curious nature to match. 

Jump Into Workplace Competitions to Learn Your Company Culture

Jump Into Workplace Competitions to Learn Your Company Culture

July 19, 2021 4 min read

There’s always a bit of workplace competition brewing within a company’s culture. As business and marketing professionals, we’re natural change-makers and creative thinkers. Sometimes that competitiveness can be on the lighter side, fueling everyone consistently while other times… let’s just say, it’s a tad strong and ruins the pot. 
Impact Change & Shape your Career Through Volunteer Work

Impact Change & Shape your Career Through Volunteer Work

June 21, 2021 5 min read

Think your volunteering days are over and done once you leave your post-secondary behind? Or believe that volunteering seems more up the alley of a junior professional? That’s a misconception that’ll lead you to miss out on the many benefits voluntary opportunities have to offer. 

Breaking Down a Career Pivot: Switching Industries

Breaking Down a Career Pivot: Switching Industries

April 26, 2021 4 min read

It’s time for a change of pace and switching industries is the career shift that makes the most sense for you. Even though you’re eager and feel confident it’s the right move, it can also feel a bit like starting over which could stop you in your tracks before you even really begin. You may be asking yourself if your experience holds up and whether you can learn an entire industry quickly enough to make an impact. 
Lean into Work Boundaries & Succeed

Lean into Work Boundaries & Succeed

March 29, 2021 4 min read

It happens to the best of us where suddenly all those yes’s pile up to an impossible mountain. Setting work boundaries might seem like another peak to climb, but the result ensures that your performance continues to rise, rather than fall. You need to look out for yourself because after all, no one else will.

How Mentorship Works & Where to Find It

How Mentorship Works & Where to Find It

March 03, 2021 3 min read

With the right kind of mentorship, imagine the career trajectory you could experience knowing you have a pro to turn to for support, advice, and insight. A bright light on your career path especially during times of uncertainty where you might feel you’re walking blindly forward. Finding that mentor may seem impossible. So where do you start? 
Developing Your Digital Skills with Google

Developing Your Digital Skills with Google

February 16, 2021 4 min read

Not having the right technical skills as a marketer can feel discouraging. You know you’re capable of developing them so why wait to learn them? In today’s world, digital skills and soft skills development are in high demand. It’s a strong combo for a candidate applying for that dream role. 

After the Interview: It’s all about the Follow-Through

After the Interview: It’s all about the Follow-Through

February 08, 2021 4 min read

There’s nothing like the rush after an interview. The pressure is off, and you’ll be tempted to want to put your feet up. Before you do, remember, the follow-through is waiting in the wings. After experiencing the pressure of the interview process, it can seem like a big ask to do more.
Changing the Tone & Pace of Burnout

Changing the Tone & Pace of Burnout

January 25, 2021 5 min read

There are various degrees of burnout syndrome and it all depends on the circumstances. Academic burnout, job burnout, the list goes on. It’s safe to say that admitting to feeling burnt out is no longer considered abnormal nor the taboo topic it once was. 

Your Resume Building in Review with Recruiting Experts

Your Resume Building in Review with Recruiting Experts

January 18, 2021 5 min read

A strong and good resume is your ticket in during a job search, requiring the craft of your resume writing to be top-notch. That kind of pressure on a piece of paper can be soul-crushing which is why we’re here to offer some resume help. Whether it’s resume building from the ground up or an overall resume refresh, these standards are bound to get you ahead of the competition. 
Setting Goals for Your Future: More than New Years Resolutions

Setting Goals for Your Future: More than New Years Resolutions

January 04, 2021 4 min read

Although this is the perfect time of year to strategically think about career goals, remember, everyone wrestles with finding that perfect balance. Avoid the trap of succumbing to overhyped new years resolution vibes by setting smart objectives that will manifest into career wins. 

Finding Your Future Footing with these 2021 Marketing Trends

Finding Your Future Footing with these 2021 Marketing Trends

December 14, 2020 5 min read

Much like the exhale after a long stretch, the end of a year can feel like that moment of relief to many of us. It’s been a year unlike any other with many facing unexpected career shifts, zoom fatigue and uncertainty in every corner. With the new year approaching fast and furiously, many are hoping for a fresh start in all things, including their marketing careers. But where exactly should you focus your efforts? With marketing trends bursting on the scene to meet consumer demands new paths are being paved.
Setting the Virtual Event Bar High with the 2020 CMA Awards Show

Setting the Virtual Event Bar High with the 2020 CMA Awards Show

December 07, 2020 4 min read

This year, online events and virtual conferences have grown immensely, delivering a broad array of content and experiences. With so many possibilities available, it’s easy to overlook one or two in all the excitement. That’s why we wanted to recap this year’s virtual awards show of the fall season, the 2020 CMA Awards Show to highlight not only the amazing winners, but also how Canadian marketers came together for an evening of celebration. 

Facing the Highs & Overcoming the Lows of Virtual Classrooms & Remote Work

Facing the Highs & Overcoming the Lows of Virtual Classrooms & Remote Work

November 30, 2020 5 min read

In the hustle and bustle of every day, it’s easy to get caught up in your new work from home routine and be unmindful of how far you’ve come. Whether it’s the virtual classroom or virtual onboarding, these experiences are learnings much like the harvest before the winter season: necessary, useful and in abundance! That’s why we reached out to our CMA NXT community to bring reflections and insights on the last few months’ virtual adjustments. Their new perspectives and tips are exactly what you’ll need to prepare for the winter term and season.
Finetuning Your Creative Professional Identity

Finetuning Your Creative Professional Identity

November 16, 2020 4 min read

There are many considerations for the creative professional who is ready to strut their stuff upon entering the job market. It’s more than just pulling together a creative resume or portfolio; making an impression requires professionalism. Showcasing your ideas and passion for the craft requires some foresight in order to be seen and taken seriously as a creative industry professional.

How Building A Strong Personal Brand Leads to New Opportunities

How Building A Strong Personal Brand Leads to New Opportunities

November 09, 2020 5 min read

A powerful personal brand speaks to the masses about who you are, what you stand for and what you can deliver. It may feel a bit ego-centric to focus on, especially if you believe your work should speak for itself. Here’s the thing: think of all the brands you love and champion and how they make you feel. Those brands have successfully connected with you by building on key values you share. Now think of your personal brand doing the same thing. Not that big of a stretch now, is it?
Eight Career Insights & Tips from Hiring Managers

Eight Career Insights & Tips from Hiring Managers

November 02, 2020 5 min read

Throughout any career journey, there’s going to be hurdles and sprints which feel massively disruptive. Navigating each stage, like the tiring job search or interview process, may seem like a train that’s suddenly delayed. There’s a sense of being stuck when all you want is to move forward. Luckily, you’re not the only passenger, and a new perspective is sometimes all it takes to clear the tunnel vision. 

What to Expect When You’re Expecting a Return to the Workspace

What to Expect When You’re Expecting a Return to the Workspace

October 26, 2020 4 min read

The concept of workplace has transformed in the last few months with remote work remaining steadfast. Lunchroom coffee top-ups look quite different in our own kitchens. Much like acclimating to an upcoming winter season, there were grumbles, there were new sweaters and new routines to get us through. With that in mind, what are we to expect once the green light is given for a return to the office after months of working at
Finding the Direction to Your Marketing Career Path

Finding the Direction to Your Marketing Career Path

October 19, 2020 5 min read

Starting out in your marketing career is much like entering a destination in Google maps: there’s more than one way to get there. It’s good to have a general sense of where you’re headed on your career path, especially if you have a dream role or industry in mind, but it’s a fine balancing act between expectations and reality. It may seem like many professionals fall into their marketing niche. How do you stumble upon that magic? Is there a way to jumpstart a key move in your career? We explore some methods to get to the bottom of this, so you feel less lost and more found.

The Perks of a Positive Work Culture & Understanding Personalities

The Perks of a Positive Work Culture & Understanding Personalities

October 13, 2020 5 min read

When you think of work culture, you either fall into the glass half full or glass half-empty category. The glass half-full pictures perfect harmony between different values and personalities creating a job environment of growth and innovation. While the glass half-empty could be described as Meryl Streeps’ perfectly arched eyebrow from The Devil Wears Prada (terrifying, we know). But we’re here to remind you that work culture is always in flux because it requires work from all involved, and that means you too.
Working on Your Soft Skill Areas to Gain A Professional Edge

Working on Your Soft Skill Areas to Gain A Professional Edge

September 28, 2020 4 min read

Want to be known as a superstar professional but don’t know where to start? Cassandra Morello, Senior Marketing & Program Specialist, has been where you’ve been and shares her soft skills focus areas that’ll get any young professional up to speed.

Relocating & Culture Shock: An International Professional’s Journey

Relocating & Culture Shock: An International Professional’s Journey

September 21, 2020 5 min read

Sometimes a professional career move might be exactly that: a physical relocation from one end of the globe to the other. Despite the ongoing pandemic, immigration to Canada is slowly but surely increasing with many international professionals and international students ready for their new chapter in their professional journeys. 
Overcoming Imposter Syndrome & Embracing Your Self-Worth

Overcoming Imposter Syndrome & Embracing Your Self-Worth

September 14, 2020 5 min read

It’s not easy to admit that imposter syndrome hits us all from time to time. It’s that nagging sensation that shoots to the front of your thoughts as you go about your workday until it’s all you hear: that you are a fraud and don’t belong here. It’s a belief rooted in self-doubt and fear that somehow you, yes you, just lucked out, in getting where you are today. 

Adapting to Distance Learning or Working from Home One Step at A Time

Adapting to Distance Learning or Working from Home One Step at A Time

September 08, 2020 5 min read

Whether working from home or getting ready for distance learning (also known as remote learning), one thing is for sure: this fall, the pumpkin spice latte flavour isn’t enough to make everything seem normal. The disruption of the last six months has left many across the board still adjusting and finding their rhythm to move forward. 
Tips on How to Captivate & Inspire the (Zoom) Room with Your Presentation Skills

Tips on How to Captivate & Inspire the (Zoom) Room with Your Presentation Skills

August 24, 2020 4 min read

At some point in your career, the presentation skill you outlined on your resume is suddenly going to come into play. Are you prepared to present last season’s campaign results? Lead a team scrum session? Or are you introducing a client to the rest of the department? It’s a soft skill that demands time and a place sure, but that doesn’t mean it should be neglected. No matter your title, possessing strong presentation skills involves more than just droning on and on in a clear voice. Being a stronger presenter means building off those communication skills you already possess.


1 2 Next