10 Rules of Social Media Engagement From a Sales Perspective

10 Rules of Social Media Engagement From a Sales Perspective

February 19, 2024 4 min read

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 
How to Measure the Success of an Ad Campaign

How to Measure the Success of an Ad Campaign

January 22, 2024 4 min read

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

December 11, 2023 3 min read

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.
Desires and Ambitions with Christina Minshull

Desires and Ambitions with Christina Minshull

November 27, 2023 4 min read


5 SEO Metrics You Should Start Tracking for Long Term Growth

5 SEO Metrics You Should Start Tracking for Long Term Growth

November 13, 2023 3 min read

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.
The 3 Best Email Marketing Platforms for Beginners

The 3 Best Email Marketing Platforms for Beginners

October 30, 2023 3 min read

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.

Building or Burning Bridges

Building or Burning Bridges

October 16, 2023 5 min read

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

October 02, 2023 2 min read

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 

6 Tips For Your Digital Marketing Resumé

6 Tips For Your Digital Marketing Resumé

September 18, 2023 3 min read

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!
How to Address the Existing Digital Marketing Skills Gaps

How to Address the Existing Digital Marketing Skills Gaps

August 21, 2023 2 min read

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 

Enriching Experiences

Enriching Experiences

August 07, 2023 3 min read

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.
Tips For Content Creation: Creating Social Media Graphics

Tips For Content Creation: Creating Social Media Graphics

July 24, 2023 5 min read

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

You Can

You Can

July 10, 2023 4 min read

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.
Top Marketing Websites You Need in Your Life

Top Marketing Websites You Need in Your Life

June 26, 2023 2 min read

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

I'm Proud

I'm Proud

June 12, 2023 4 min read

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.
Nothing Comes Easy

Nothing Comes Easy

May 15, 2023 3 min read

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.

Be Better

Be Better

May 01, 2023 3 min read

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.
My Passions

My Passions

April 17, 2023 5 min read

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 

The Way You Think

The Way You Think

April 03, 2023 4 min read

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.
The Missing Piece

The Missing Piece

March 20, 2023 2 min read

You must be honest about your talents and pursue volunteer opportunities that appeal to and allow you to leverage those talents to help others.

Last Words

Last Words

March 06, 2023 6 min read

Brands and Minds

Brands and Minds

February 20, 2023 2 min read

As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.


What You Need

What You Need

February 06, 2023 3 min read

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 
Tips to Fix Thin Resumes

Tips to Fix Thin Resumes

January 09, 2023 2 min read

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

Create Your Opportunity - Meet Mike Leon

Create Your Opportunity - Meet Mike Leon

December 19, 2022 3 min read

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.
Making an Impression

Making an Impression

December 05, 2022 3 min read


The Choice is Yours

The Choice is Yours

November 21, 2022 3 min read

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 
Beneath The Surface

Beneath The Surface

November 02, 2022 2 min read

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.

My Passion - Meet Tracy Reese

My Passion - Meet Tracy Reese

September 26, 2022 3 min read

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.
That’s When I Knew - Meet Jennie Hunter

That’s When I Knew - Meet Jennie Hunter

September 12, 2022 3 min read

 I will continue to support others as I have in the past because I honestly believe empowerment is the one true key to success.

The Problem with

The Problem with

August 29, 2022 2 min read

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.
Take Calculated Risks - Meet Aashna Makin

Take Calculated Risks - Meet Aashna Makin

August 15, 2022 3 min read

Testing is the key when it comes to marketing. Take calculated risks with the marketing strategies you feel are suitable for the business until you determine what is profitable.

The Creative Process

The Creative Process

August 01, 2022 3 min read

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.
Considering Freelancing?

Considering Freelancing?

June 06, 2022 4 min read

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.

Write the next chapter in your career

Ready For Your Next Chapter?

February 14, 2022 3 min read

There may come a time where you say I’ve had enough, or I can’t do this anymore. It might be your first job out of school or your third role in the field of your dreams. Whatever the situation is, the grass doesn’t seem as green as it used to.  

Getting Your A-Game Back: Career Confidence

Getting Your A-Game Back: Career Confidence

January 17, 2022 5 min read

There you are, living your best professional life when suddenly your career confidence hits a low. The wind is out of your sails so to speak. You’re left wondering whether or not you have what it takes to move your career forward. Although it can seem like an impossible situation, building your career confidence is like anything: a skill you can master.

Turn A Career Corner with these Professional Development Books

Turn A Career Corner with these Professional Development Books

December 20, 2021 4 min read

Are you looking to turn a career corner but don’t know where to start? Why not pick up a professional development book to read in between your Netflix binge time? Yes, you’ve earned every single minute of your downtime, but your career goals for the new year won’t materialize without some personal investment. 
Professional Advice On Rising Above Workplace Mistakes

Professional Advice On Rising Above Workplace Mistakes

November 08, 2021 5 min read

We hate to break it to you, but workplace mistakes are going to be made … by you. Remember,  even the best of the best stumble from time to time. Working professionals may juggle multiple priorities and tasks but at the end of the day, they’re still human. (Gasp, we know!) The key to getting over messing up at work is all about your recovery.

Staying Calm & Collected During Workplace Conflict

Staying Calm & Collected During Workplace Conflict

October 12, 2021 5 min read

Like two opposing storms coming together, workplace conflicts disrupt the natural flow and good vibes of a team. Instead of moving forward, united and strong, workplace conflict puts a full stop to any kind of productivity. It seems everyone and everything is waiting with bated breath to see how it will play out. Which begs the question, when you’re in the middle of it all, how do you resolve the conflict?
Cast Negotiation Doubts Aside to Get Your Worth

Cast Negotiation Doubts Aside to Get Your Worth

September 12, 2021 5 min read

Before raising your flag of victory after receiving notice that a job offer is coming your way, let us remind you to prepare to negotiate. You’ve done an incredible job showcasing you’d be a great fit for said job. Does that mean you say yes to the initial job offer without hesitation? 

Awaken Your Career Search with Informational Interviews

Awaken Your Career Search with Informational Interviews

August 15, 2021 5 min read

An informational interview switches the roles around: instead of being interview for a role, you’re doing the interviewing for a change and getting the answers you need. Consider it a routine practice both prior to graduating and throughout your career. Actively engaging in them indicates you’re open to the many career possibilities that are out there and have a curious nature to match. 
Jump Into Workplace Competitions to Learn Your Company Culture

Jump Into Workplace Competitions to Learn Your Company Culture

July 19, 2021 4 min read

There’s always a bit of workplace competition brewing within a company’s culture. As business and marketing professionals, we’re natural change-makers and creative thinkers. Sometimes that competitiveness can be on the lighter side, fueling everyone consistently while other times… let’s just say, it’s a tad strong and ruins the pot. 

Impact Change & Shape your Career Through Volunteer Work

Impact Change & Shape your Career Through Volunteer Work

June 21, 2021 5 min read

Think your volunteering days are over and done once you leave your post-secondary behind? Or believe that volunteering seems more up the alley of a junior professional? That’s a misconception that’ll lead you to miss out on the many benefits voluntary opportunities have to offer. 
Breaking Down a Career Pivot: Switching Industries

Breaking Down a Career Pivot: Switching Industries

April 26, 2021 4 min read

It’s time for a change of pace and switching industries is the career shift that makes the most sense for you. Even though you’re eager and feel confident it’s the right move, it can also feel a bit like starting over which could stop you in your tracks before you even really begin. You may be asking yourself if your experience holds up and whether you can learn an entire industry quickly enough to make an impact. 

Lean into Work Boundaries & Succeed

Lean into Work Boundaries & Succeed

March 29, 2021 4 min read

It happens to the best of us where suddenly all those yes’s pile up to an impossible mountain. Setting work boundaries might seem like another peak to climb, but the result ensures that your performance continues to rise, rather than fall. You need to look out for yourself because after all, no one else will.
How Mentorship Works & Where to Find It

How Mentorship Works & Where to Find It

March 03, 2021 3 min read

With the right kind of mentorship, imagine the career trajectory you could experience knowing you have a pro to turn to for support, advice, and insight. A bright light on your career path especially during times of uncertainty where you might feel you’re walking blindly forward. Finding that mentor may seem impossible. So where do you start? 

Developing Your Digital Skills with Google

Developing Your Digital Skills with Google

February 16, 2021 4 min read

Not having the right technical skills as a marketer can feel discouraging. You know you’re capable of developing them so why wait to learn them? In today’s world, digital skills and soft skills development are in high demand. It’s a strong combo for a candidate applying for that dream role. 
After the Interview: It’s all about the Follow-Through

After the Interview: It’s all about the Follow-Through

February 08, 2021 4 min read

There’s nothing like the rush after an interview. The pressure is off, and you’ll be tempted to want to put your feet up. Before you do, remember, the follow-through is waiting in the wings. After experiencing the pressure of the interview process, it can seem like a big ask to do more.

Changing the Tone & Pace of Burnout

Changing the Tone & Pace of Burnout

January 25, 2021 5 min read

There are various degrees of burnout syndrome and it all depends on the circumstances. Academic burnout, job burnout, the list goes on. It’s safe to say that admitting to feeling burnt out is no longer considered abnormal nor the taboo topic it once was. 
Your Resume Building in Review with Recruiting Experts

Your Resume Building in Review with Recruiting Experts

January 18, 2021 5 min read

A strong and good resume is your ticket in during a job search, requiring the craft of your resume writing to be top-notch. That kind of pressure on a piece of paper can be soul-crushing which is why we’re here to offer some resume help. Whether it’s resume building from the ground up or an overall resume refresh, these standards are bound to get you ahead of the competition. 


1 2 Next