10 Rules of Social Media Engagement From a Sales Perspective

10 Rules of Social Media Engagement From a Sales Perspective

February 19, 2024 4 min read

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 
Believe in Yourself with Adriana Salazar Nunez

Believe in Yourself with Adriana Salazar Nunez

February 05, 2024 3 min read

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.

How to Measure the Success of an Ad Campaign

How to Measure the Success of an Ad Campaign

January 22, 2024 4 min read

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.
Elevate Your Resumé with 5 Transferable Digital Marketing Skills

Elevate Your Resumé with 5 Transferable Digital Marketing Skills

December 11, 2023 3 min read

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.

5 SEO Metrics You Should Start Tracking for Long Term Growth

5 SEO Metrics You Should Start Tracking for Long Term Growth

November 13, 2023 3 min read

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.
The 3 Best Email Marketing Platforms for Beginners

The 3 Best Email Marketing Platforms for Beginners

October 30, 2023 3 min read

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

Simon Frackiewicz Shares How He Started A Career in Digital Marketing

October 02, 2023 2 min read

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 
6 Tips For Your Digital Marketing Resumé

6 Tips For Your Digital Marketing Resumé

September 18, 2023 3 min read

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

How to Address the Existing Digital Marketing Skills Gaps

How to Address the Existing Digital Marketing Skills Gaps

August 21, 2023 2 min read

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 
Enriching Experiences

Enriching Experiences

August 07, 2023 3 min read

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.

Tips For Content Creation: Creating Social Media Graphics

Tips For Content Creation: Creating Social Media Graphics

July 24, 2023 5 min read

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level
Top Marketing Websites You Need in Your Life

Top Marketing Websites You Need in Your Life

June 26, 2023 2 min read

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

Taking Initiative

Taking Initiative

May 29, 2023 4 min read

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.
Nothing Comes Easy

Nothing Comes Easy

May 15, 2023 3 min read

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.

Be Better

Be Better

May 01, 2023 3 min read

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.
The Way You Think

The Way You Think

April 03, 2023 4 min read

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

What You Need

What You Need

February 06, 2023 3 min read

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 
Tips to Fix Thin Resumes

Tips to Fix Thin Resumes

January 09, 2023 2 min read

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

Making an Impression

Making an Impression

December 05, 2022 3 min read

The Choice is Yours

The Choice is Yours

November 21, 2022 3 min read

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 

Beneath The Surface

Beneath The Surface

November 02, 2022 2 min read

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.
Say Yes - Meet AJ MANCHANDA

Say Yes - Meet AJ MANCHANDA

October 24, 2022 4 min read

Saying yes led to my closest friendships, acquiring more business experience, and a sizeable professional network. Saying yes opens you up to possibilities you may have been afraid to explore which is valuable even if it is not directly related to marketing.

The Problem with

The Problem with

August 29, 2022 2 min read

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.
The Creative Process

The Creative Process

August 01, 2022 3 min read

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

Rules for Remote

Rules for Remote

July 18, 2022 3 min read

Skills for Success

Skills for Success

June 20, 2022 2 min read

While pursuing your education, you might be apprehensive, wondering if you have the skills to apply for a coveted position in a renowned marketing department. 

Considering Freelancing?

Considering Freelancing?

June 06, 2022 4 min read

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.
OVERCOMING CHALLENGES

OVERCOMING CHALLENGES

May 23, 2022 3 min read

Hiten Ladkani, a student at Seneca College, shares the challenges he faced and how dedication, optimism and perseverance helped him find his path.

LIFE, WORK AND MENTAL HEALTH

LIFE, WORK AND MENTAL HEALTH

May 09, 2022 3 min read

Talking about your own mental health isn’t easy, but it’s something you need to be comfortable with. 
Merging Education and Experience

Merging Education and Experience

April 25, 2022 4 min read

Jillian Seronik, a marketing student at Okanagan College in Kelowna, BC, shares her views on studying marketing while simultaneously being employed as a marketing coordinator.

CSR: The Acronym for Change

CSR: The Acronym for Change

April 11, 2022 3 min read

Want to learn more about CSR? Read the latest blog on CMA NXT for more on (CSR) and its importance in marketing today.
Under the Influencer

Under the Influencer

March 28, 2022 2 min read


Job-hopping to get experience

Job-hopping - A Springboard to Experience

March 14, 2022 2 min read

Does Remote Work - Work for You?

Does Remote Work - Work for You?

February 28, 2022 3 min read

Instead of driving, taking the bus or calling Uber to get to work, your office could be the place you call home.

Meet Jason-Tyler Edwards, the Sales & Marketing Trailblazer

Meet Jason-Tyler Edwards, the Sales & Marketing Trailblazer

January 31, 2022 4 min read

"From an early age, I would say I have always been a leader. When I was running for student council in middle school, thanks to my successful campaign I was elected Prime Minister of the Student Body. Also, being an effective public speaker, I was chosen to represent my school at the Halton Public Speaking Championship and selected as a finalist for my creative speech on hand signs. I now use these skills to motivate my co-workers and aid them in achieving their goals."
Meet Renata Souto, Making A Stand on Sports Marketing

Meet Renata Souto, Making A Stand on Sports Marketing

December 06, 2021 3 min read

"When Fernanda Gentil, a Brazilian sports journalist, got her opportunity to be on television, she rocked it. She instantly became my inspirational success story. She revolutionized the way sports news is presented and has become a television icon. Not only do I admire her overall success but also the fact that she isn't afraid of anything. This is what I aspire to for my future self."

Meet Onyinye Mbachu, Marketing Enthusiast & Brand Builder

Meet Onyinye Mbachu, Marketing Enthusiast & Brand Builder

November 22, 2021 4 min read

"I graduated from university with a medical degree, but I’ve always been a marketer at heart. While in school, I started exploring business and work opportunities that exposed me to the world of marketing and communications. I developed a passion for building brands and some years later, I decided to pursue a career in strategic brand management."
Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen

Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen

October 25, 2021 4 min read

"That said, growing up in a Gujarati family, I have learned a lot about businesses and how to run them. Once I complete my education, I aspire to be a businessman and look forward to the day when I can set out on my own, with my marketing firm that will create advertising campaigns for brands in the luxury sector. ."

Meet Jash Kalyani, A Change-Maker & Future Marketing Leader

Meet Jash Kalyani, A Change-Maker & Future Marketing Leader

September 26, 2021 5 min read

"During this two-to-three-month period of pandemic life, living without friends or family in a small apartment in London, Ontario, I came to terms with an important realization. This passion project taught me there is always something I can build and create from scratch regardless of my living situation changing or getting derailed."
Meet Darshan Gor, Community Builder & Advertiser

Meet Darshan Gor, Community Builder & Advertiser

August 29, 2021 3 min read

"Whether I am driving a car and listening to ads on the radio, seeing ads on billboards, or entertaining myself with television or social media, I see ads. I am fascinated by how brands convey their message to their target audience to delight their customers and achieve measurable business objectives."

Meet Taijon Eccleston-Graham, Business Student, Athlete & Activist

Meet Taijon Eccleston-Graham, Business Student, Athlete & Activist

May 25, 2021 5 min read

"I want to help create an organizational culture that is predicated on inclusion and celebrating the diversity of employees. A culture that includes passionate employees wanting to make a difference in racialized/marginalized communities by creating/offering programs to youth that will provide opportunities to excel in a bevy of different ways. "
Meet Noam Halberstadt: Musician Conquering the Digital Marketing Space

Meet Noam Halberstadt: Musician Conquering the Digital Marketing Space

May 10, 2021 3 min read

"Coming from the music industry with 5 years in the business, my biggest realization was figuring out how to market music after it was created – it was and still is the most difficult part for most independent musicians. Life in the digital space changes so fast that sometimes we miss the signs and find ourselves behind the curve."

Meet Claudia Huerta, Emerging & Fearless International Strategist

Meet Claudia Huerta, Emerging & Fearless International Strategist

April 12, 2021 3 min read

"However, coming to Canada has been my dream ever since I studied a semester abroad here thanks to an ELAP scholarship from the Canadian Government. I fell in love with this country and when I returned home, as the scholarship required, I made a promise to myself to do everything in my hands to come back someday. "
Meet Shiwangi Singh, Influencer Strategist & Creative Specialist

Meet Shiwangi Singh, Influencer Strategist & Creative Specialist

March 15, 2021 3 min read

"Being a social person, I love networking and making connections that are more than just professional partnerships. A lot of my educational background comes from finance but being an avid social media user myself, I started my career as an entrepreneur and used the potential of social media to help generate revenue for my business."

Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

June 30, 2020 4 min read

If I were to describe myself in one word, it would be passionate. Whether it’s about the welfare of our environment, my favourite TV series, or a new project I’m working on, I always care a little too much. But once I’m invested in something, I become extremely dedicated towards it and am constantly sharing it with other people. Working within marketing
Meet Maria Lin & Discover How Marketing & Legal Come Together

Meet Maria Lin & Discover How Marketing & Legal Come Together

June 29, 2020 3 min read

My interests include traveling to experience different cultures, playing musical instruments, speech arts, analyzing legal issues, and of course, marketing! What drew me into marketing is its flexibility and the role it plays in different industries. I can think outside the box and be creative with the content and graphics I create. What I love about marketing is the freedom I get to express with my ideas in all creative and unique ways 

Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

December 10, 2019 3 min read

"I’m very interested in seeing how content is going to continue to play a role in marketing and in business success. Content is everything nowadays, and it’s critical to stand out from all the clutter. It’s essential for engaging consumers, creating brand loyalty, and it will be interesting to see how it will be used to market to the next generation. With content, also comes influencers, which is another trend I’m excited to continue following and see how it impacts the industry. "
Meet Atika Ismail: Future Marketer for Future Generations

Meet Atika Ismail: Future Marketer for Future Generations

November 15, 2019 3 min read

"My greatest achievement would have to be helping grow a small business through its marketing and communications. I was able to grow their following as well as learn so many new ways to target customers, create content, and learn more about a new industry, barbering. Taking general lessons learnt in class and online and then actually applying them, has been so beneficial and personally rewarding."

Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

October 25, 2019 4 min read

"My proudest achievement has been the work I've done as Vice President at the Digital Enterprise Management Association at the University of Toronto Mississauga. With my team we successfully organized and executed over 12 individual and collaborative events throughout the school year that contributed to the personal and professional development of UTM students."
Meet Alexander Lee: Top International Student Marketer

Meet Alexander Lee: Top International Student Marketer

October 10, 2019 3 min read

"In addition to marketing, I am also very passionate about technology. I have personally invested in some technology companies and enjoy researching the latest technology developments in my spare time. I hope to be able to use some of the technologies of the future within marketing and hopefully trailblaze and innovate with some creative uses of our newest technologies in a marketing context."


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