Students

Knowing where your business fits in the industry will allow you to identify what ultimately makes your business stand out from the competition.

You’re confident in your skills and yourself, but when it comes to networking, you don’t know where to start. While you may feel uneasy, you’re likely not the only one. That’s why we’ve pulled some tips from the CMA’s marketing team to help students and young professionals prepare for an event focused on building strong connections through networking.

You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind. 

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.

Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease.

My career path was somewhat linear once I set my mind on what I wanted to do. From my first tech job working in auto lead generation, I knew that I wanted to pursue digital marketing. 

Applying for jobs can be stressful, and so can figuring out what to include in your resumé - especially as it relates to jobs in digital marketing. We’ve put together some tips to help you hit all the right notes!

Digital marketing is becoming a desired career for many, and an industry that has seen rapid growth the past few years. While there were 381,000 marketing job postings in 2021 on LinkedIn, our recent Canada-wide survey, conducted with Innovate BC, demonstrates that there are skill gaps when applying for those roles. 

The more enriching experiences you gain now, the greater the knowledge you can draw from to generate solutions.

Here are 5 insights from Jelly Academy's graphic designer for creating social media graphics that will take your social posts to the next level

We checked in with some of our digital marketing experts here at Jelly Academy and asked them their favourite websites that you need to check out this year.

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.

Remember, nothing worthwhile comes easy, so be prepared to fail because every chapter in your story won’t celebrate successes.

Constructive feedback is a tool you can use to be better. However, to benefit from the advice and experience of others, you must be willing to listen.

You could be the only one in your class to secure a job in your field and still feel like you didn’t earn it or don’t belong. You might even think it’s only a matter of time before everyone realizes they made a mistake when they hired you.

Volunteering may not be what you’re looking for, but sometimes it may be just what you need. 

Experiential learning opportunities provided through your coursework are a great way to show your skills in lieu of employment on a ‘thin’ resume.

One of the benefits of informational interviews is that they will help you get comfortable speaking to people who work in the industry you are aspiring to enter. Another benefit is that you'll better understand the role and responsibilities that come with it. 

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience.

Saying yes led to my closest friendships, acquiring more business experience, and a sizeable professional network. Saying yes opens you up to possibilities you may have been afraid to explore which is valuable even if it is not directly related to marketing.

As the saying goes, “You only get one chance to make a first impression,” so relax, take a deep breath, and make sure it sticks. Sometimes it’s not only what you know but whom you know that matters.

Today, we will look at the five steps in the creative process you can use to guide your creativity and help you focus your creative thinking.

While pursuing your education, you might be apprehensive, wondering if you have the skills to apply for a coveted position in a renowned marketing department. 

One suggestion to gain more experience, develop your skills, and get your name out there could be freelancing.

Hiten Ladkani, a student at Seneca College, shares the challenges he faced and how dedication, optimism and perseverance helped him find his path.

Talking about your own mental health isn’t easy, but it’s something you need to be comfortable with. 

Jillian Seronik, a marketing student at Okanagan College in Kelowna, BC, shares her views on studying marketing while simultaneously being employed as a marketing coordinator.

Want to learn more about CSR? Read the latest blog on CMA NXT for more on (CSR) and its importance in marketing today.

Instead of driving, taking the bus or calling Uber to get to work, your office could be the place you call home.

"From an early age, I would say I have always been a leader. When I was running for student council in middle school, thanks to my successful campaign I was elected Prime Minister of the Student Body. Also, being an effective public speaker, I was chosen to represent my school at the Halton Public Speaking Championship and selected as a finalist for my creative speech on hand signs. I now use these skills to motivate my co-workers and aid them in achieving their goals."

"When Fernanda Gentil, a Brazilian sports journalist, got her opportunity to be on television, she rocked it. She instantly became my inspirational success story. She revolutionized the way sports news is presented and has become a television icon. Not only do I admire her overall success but also the fact that she isn't afraid of anything. This is what I aspire to for my future self."

"I graduated from university with a medical degree, but I’ve always been a marketer at heart. While in school, I started exploring business and work opportunities that exposed me to the world of marketing and communications. I developed a passion for building brands and some years later, I decided to pursue a career in strategic brand management."

"That said, growing up in a Gujarati family, I have learned a lot about businesses and how to run them. Once I complete my education, I aspire to be a businessman and look forward to the day when I can set out on my own, with my marketing firm that will create advertising campaigns for brands in the luxury sector. ."

"During this two-to-three-month period of pandemic life, living without friends or family in a small apartment in London, Ontario, I came to terms with an important realization. This passion project taught me there is always something I can build and create from scratch regardless of my living situation changing or getting derailed."

"Whether I am driving a car and listening to ads on the radio, seeing ads on billboards, or entertaining myself with television or social media, I see ads. I am fascinated by how brands convey their message to their target audience to delight their customers and achieve measurable business objectives."

"I want to help create an organizational culture that is predicated on inclusion and celebrating the diversity of employees. A culture that includes passionate employees wanting to make a difference in racialized/marginalized communities by creating/offering programs to youth that will provide opportunities to excel in a bevy of different ways. "

"Coming from the music industry with 5 years in the business, my biggest realization was figuring out how to market music after it was created – it was and still is the most difficult part for most independent musicians. Life in the digital space changes so fast that sometimes we miss the signs and find ourselves behind the curve."

"However, coming to Canada has been my dream ever since I studied a semester abroad here thanks to an ELAP scholarship from the Canadian Government. I fell in love with this country and when I returned home, as the scholarship required, I made a promise to myself to do everything in my hands to come back someday. "

"Being a social person, I love networking and making connections that are more than just professional partnerships. A lot of my educational background comes from finance but being an avid social media user myself, I started my career as an entrepreneur and used the potential of social media to help generate revenue for my business."

If I were to describe myself in one word, it would be passionate. Whether it’s about the welfare of our environment, my favourite TV series, or a new project I’m working on, I always care a little too much. But once I’m invested in something, I become extremely dedicated towards it and am constantly sharing it with other people. Working within marketing

My interests include traveling to experience different cultures, playing musical instruments, speech arts, analyzing legal issues, and of course, marketing! What drew me into marketing is its flexibility and the role it plays in different industries. I can think outside the box and be creative with the content and graphics I create. What I love about marketing is the freedom I get to express with my ideas in all creative and unique ways