Interim Executive Director Alex Montchovsky discusses the importance of building brand equity and why you need to know and understand the difference.
Marketing evolves fast, so your competitive advantage is not your current skill set, but your ability to continuously learn, adapt, and evolve.
Your professor just mentioned the two words that could change your career trajectory: marketing internship. While some classmates were frantically taking notes, you're wondering if this is just another checkbox on your path to graduation. Spoiler alert: it's not. What started as just another class discussion could become the strategic move that launches your marketing career.
User Testimonial
“2 mins of time investment in creating an account on CMA NXT has given me a more-than-expected return. Just by dedicating a few minutes every day I was able to gain a wider perspective on marketing and the content was different from what I learned in school. Also, I was fortunate enough to be a part of CMA NXT as a Brand Ambassador and promote CMA NXT at my school. So, what are you waiting for? Invest your 2 mins like me in creating an account on CMA NXT and start your journey in achieving your goals!”
Mohammad Mirza - Brand Ambassador
Professional Testimonial
"In fostering the highest professional standards in Canada, the CMA NXT content creation program is best in class. Thank you for inviting me to be part of it.
I encourage all business people to reach out and benefit from this platform to boost their abilities and I exhort my fellow senior marketers to reach out to the CMA NXT to share their expertise in this exceptional forum."
Peter Rodriguez - MBA, Chartered Marketer
WHY RBC HAS PARTNERED WITH THE CMA
RBC is dedicated to helping the youth of today for the jobs of tomorrow, and with CMA NXT, they are giving back to the community and to the NXT generation of marketers and young professionals. As our founding lead sponsor, they have helped us make this platform accessible to all youth in Canada! We are so thrilled to have their support!
