The NXT Voice: The Value of Ongoing Professional Development with Meli - CMA NXT

March 18, 2026 1 min read

Melissa Wagner, CM, Marketing Director at the Canadian Marketing Association, says it's essential to expand your knowledge and build on your competitive advantage through continuous learning and evolve with the times. "Look for what inspires you to keep evolving as a marketer; to achieve marketing mastery by expanding your knowledge across marketing, emotional intelligence, and leadership." That's what's NXT.

 


Related Content

The NXT Voice: How Serious Brands are Losing to Silly Marketing with Connor Conroy
The NXT Voice: How Serious Brands are Losing to Silly Marketing with Connor Conroy
The NXT Voice: Community-Driven Growth with Pooja Chitnis
The NXT Voice: Community-Driven Growth with Pooja Chitnis


Also in Blog

Your next strategic career move
Your next strategic career move

March 16, 2026 4 min read

Your professor just mentioned the two words that could change your career trajectory: marketing internship. While some classmates were frantically taking notes, you're wondering if this is just another checkbox on your path to graduation. Spoiler alert: it's not. What started as just another class discussion could become the strategic move that launches your marketing career.

Is Marketing Right for you?
Is Marketing Right for you?

March 04, 2026 4 min read

Can you really see yourself doing this as a career? Are you even going to be good at it? As you double and triple check your assignment due in an hour, you start to wonder - is this marketing education that you're pursuing – what you want or is it something you think you want? You're taking stock of how things are going in school but more importantly how you feel about it. Suddenly, questions like. 'Is this really where I want to be?' start floating around in your head. You're not sure if something's driving you, but at times it feels like you have more questions than answers.

Skip streaming, try networking: Strategic study break tips for marketing students
Skip streaming, try networking: Strategic study break tips for marketing students

February 17, 2026 3 min read

We know what you're thinking. Your friends are binge-watching another series while you're wondering: Should I be doing something more strategic with my break? The answer? Absolutely.