Melissa Wagner, CM, Marketing Director at the Canadian Marketing Association, says it's essential to expand your knowledge and build on your competitive advantage through continuous learning and evolve with the times. "Look for what inspires you to keep evolving as a marketer; to achieve marketing mastery by expanding your knowledge across marketing, emotional intelligence, and leadership." That's what's NXT.
While scouring social media sites, job postings and your favourite companies searching for opportunities to get your foot in the door, you kept seeing one constant – required experience. That's something you just don't have. You're trying but you can't seem to get your foot in the door. Either you get no response or the response is that they've decided not to move forward with your application. That sucks.
"The reality is that what matters most is your ability to use those tools or concepts or frameworks to make actual decisions." - Steven Lorini
When's the last time something you wanted was free? CMA Marketing Week 2026 could be the moment that shifts your entire career trajectory.
