After striking out again, you’ve decided to stop interviewing for positions and create your opportunity yourself. By attending networking events around the city and interacting with industry professionals, you’ve learned that although networking was intimidating, it was an essential experience. It challenged you to speak up, meet new people, and engage them in spirited conversation about your marketing journey, professional and personal goals. Your confidence received a much-needed boost which helped you look past your doubts and insecurities to consider new paths and possibilities that await you in the years ahead. As the semester winds down, you realize your professional image still needs work. If you’re wondering what to do next, maybe it’s time to start working on your brand.

Reputation X defines personal branding as a method to establish yourself as a leader and authority in your space. In other words, it’s everything you do to communicate your value and talents to the world. Since you’re just starting, one approach to start developing your personal branding could be a professional stationary package. You could include a business card, letterhead, and mailing labels all adorned with your logo and contact information.

Chasing trends might give you short-term spikes, but it’s your relationships—the way you show up for your audience—that sustains growth long-term.
Still, one of the most impressive forms of communication might be the one that gives people who are blind the ability to read with their fingertips. Technology has undoubtedly eclipsed traditional forms of communication, but it all began with words.
Interviews are hard – they're supposed to be, because companies won't hire just anyone – you must be the right fit. While you can't anticipate every question, you can practice answering common questions, so you have a list of answers ready to share at any given time