With spring on the way and another semester about to finish, some of your colleagues may have already started sharing some of their summer plans. Some may have booked all-inclusive trips abroad, or maybe they’re backpacking or travelling somewhere exotic to explore another part of the world. One of your friends is volunteering her time at an animal shelter while working toward applying for medical college. Another has an internship at a cool ad agency to see what advertising is really like. If you’ve always felt drawn to marketing, have you considered taking a course this summer to learn something new?
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When you’re close to the end of a stressful year, of long nights trying to understand how to answer questions you’re expected to know the answers to, the last thing you’re thinking about is – more school. The thing is you may be missing a chance to strengthen your skills and learn something new without the pressures of other classes getting in the way. If you sleep on it, you might notice an opportunity to focus on something specific that really makes you think, which could help you get where you want to be faster.
Have you thought about getting a new certification? That’s something you can share with your network and colleagues, plus it’ll look great on your resume, and it’ll make you stand out from the competition. One option you could consider is taking a course through the Canadian Marketing Association (CMA ). The CMA is the voice of marketing in Canada that offers cutting-edge courses designed to keep marketers current in this ever-evolving field. Some of the certificate courses that are currently available include:
Generative AI: With the emergence of generative AI, marketers must learn how to leverage this new technology to reach their audience. This is an on-demand course so you can learn when you have the time.
Marketing Metrics: Marketing and sales are a numbers game, so if you’re not comfortable with numbers, this course might beexactly what you need.You will learn how to calculate business metrics while getting exposed to the arithmetic that marketing driven companies use.
Marketing in Canada:If you’re new to the country, this course will teach you everything from digital marketing strategies to cultural nuances to help anyone including experienced marketers succeed in the Canadian market. If you still haven’t found something that interests you, try checking out the CMA’s Events Calendar, there are online courses and live events that you can register for a fee. Whatever you decide, remember the choices you make today can affect your future tomorrow.
Curious about these courses? Click here to browse all CMA courses and find the perfect fit for your summer learning adventure.
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Finding something that captivates you could take time. Whether the experience turns out to be life changing or not, you can take the knowledge you gain with you. If there’s a course you want to take, take it. Learn, and get better at your craft whatever that may be. If you catch yourself wondering how to find a career you’ll love, being open to new possibilities might be the key to finding where you belong. If you’re still not convinced to invest in your professional development, Jim Rohn once said, “You can get more money, but you cannot get more time.” How will you be spending yours?
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