Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

July 10, 2020 5 min read

Growing up I always thought I wanted to be a teacher, which is what I originally pursued after high school. As I headed down that path I realized that while I loved the idea of educating, I had a lot of passions and skills that I likely wouldn’t get to call upon as a school teacher. After a lot of research and self-reflection, I became focused on marketing, and more specifically the field of PR, which seemed to check all the boxes for me. All at once, my life plan switched pretty drastically.
Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

June 30, 2020 4 min read

If I were to describe myself in one word, it would be passionate. Whether it’s about the welfare of our environment, my favourite TV series, or a new project I’m working on, I always care a little too much. But once I’m invested in something, I become extremely dedicated towards it and am constantly sharing it with other people. Working within marketing

Meet Maria Lin & Discover How Marketing & Legal Come Together

Meet Maria Lin & Discover How Marketing & Legal Come Together

June 29, 2020 3 min read

My interests include traveling to experience different cultures, playing musical instruments, speech arts, analyzing legal issues, and of course, marketing! What drew me into marketing is its flexibility and the role it plays in different industries. I can think outside the box and be creative with the content and graphics I create. What I love about marketing is the freedom I get to express with my ideas in all creative and unique ways 
Meet Sarah Haefling: Content Creator

Meet Sarah Haefling: Content Creator

December 10, 2019 4 min read

"I’m very interested in seeing how content is going to continue to play a role in marketing and in businesses success. Content is everything nowadays, and it’s critical to standout from all the clutter. It’s essential for engaging consumers, creating brand loyalty, and it will be interesting to see how it will be used to market to the next generation. With content, also comes influencers, which is another trend I’m excited to continue following and see how it impacts the industry. "

Meet Emily Baillie: The Social Media Professor & Entrepreneur

Meet Emily Baillie: The Social Media Professor & Entrepreneur

December 05, 2019 5 min read

"In my early 20s, I was reluctant to network with others in the industry because I was introverted. I felt intimidated by the prospect of attending networking events with senior marketers. I’ve come a long way since then!

Now I value human relationships more than anything and I tell my students that, like it or not, authentic networking - along with continuous professional development - is an essential part of any successful career in marketing."

Meet Alene van der Hoop: Networking Storyteller

Meet Alene van der Hoop: Networking Storyteller

December 03, 2019 4 min read

"I got started in marketing because someone took a chance on me! Given both my undergraduate and master’s degrees were in disciplines outside of business and marketing, I didn’t really have a leg up on other candidates in this field. Understanding my disadvantage on paper, I was determined get in front of as many people as possible and tell my personal story firsthand and highlight all of the transferrable skills I had acquired that would help me succeed in sponsorship and marketing."

Meet Atika Ismail: Student Leader

Meet Atika Ismail: Student Leader

November 15, 2019 3 min read

"My greatest achievement would have to be helping grow a small business through its marketing and communications. I was able to grow their following as well as learn so many new ways to target customers, create content, and learn more about a new industry, barbering. Taking general lessons learnt in class and online and then actually applying them, has been so beneficial and personally rewarding."
Meet Vanessa Pagliaroli: Collaborative Innovator

Meet Vanessa Pagliaroli: Collaborative Innovator

November 12, 2019 3 min read

"My biggest challenge was finding a marketing position on the client-side that I would be happy with. Client-side opportunities, especially intern positions, are much rarer than they are on the agency side. Once I landed my first job at Mercedes, the biggest challenge was adapting to the practices for corporate culture.

Meet Kaley Green: Master of Many

Meet Kaley Green: Master of Many

November 12, 2019 3 min read

"I view success as creating and implementing programs that empower marketing and business development professionals to drive top-line growth within their organizations. And on a personal level, establishing yourself as an agent of change within your firm and as a trusted resource to both your colleagues and peers in the industry."
Meet Lisette Gelinas: Marketing Coach

Meet Lisette Gelinas: Marketing Coach

October 26, 2019 2 min read

"I started my marketing career working for Wunderman which is a direct response marketing agency.  I was a shared resource between the account service and media departments.  It was actually a perfect entry-level role - I learned very quickly about how to measure a campaign and the how to apply those results and insights on the creative development and the media buy.  I got a big picture view very early on in my career."

Meet Sonam Nylosang: The Juggler

Meet Sonam Nylosang: The Juggler

October 25, 2019 4 min read

"My proudest achievement has been the work I've done as Vice President at the Digital Enterprise Management Association at the University of Toronto Mississauga. With my team we successfully organized and executed over 12 individual and collaborative events throughout the school year that contributed to the personal and professional development of UTM students."
Meet Jason Repovs: The Martial Artist

Meet Jason Repovs: The Martial Artist

October 24, 2019 3 min read

"I graduated from my undergrad with a BBA concentrating in Marketing; I knew coming out of school that I wanted to work in Marketing. I graduated in the wake of the 2008 global financial crisis. The job market had been devastated, and few companies were hiring at the time I first started looking for work."

Meet Lorna Antoniazzi: Ethical Marketer

Meet Lorna Antoniazzi: Ethical Marketer

October 22, 2019 2 min read

"I got my foot in the door through a reference. In university, I joined a literary journal and became friends with my Editor-in-Chief and mentor, who eventually decided to pursue marketing as well. I reached out to them post-university and was lucky enough to get an interview with Brainrider through them. The rest is history."
Meet Alexander Lee: Top International Student Marketer

Meet Alexander Lee: Top International Student Marketer

October 10, 2019 3 min read

"In addition to marketing, I am also very passionate about technology. I have personally invested in some technology companies and enjoy researching the latest technology developments in my spare time. I hope to be able to use some of the technologies of the future within marketing and hopefully trailblaze and innovate with some creative uses of our newest technologies in a marketing context."

Meet Santo Ligotti: The Creative Analyst

Meet Santo Ligotti: The Creative Analyst

October 06, 2019 3 min read

"Technology has always played a role in growing marketing. What’s important for marketers is to stay abreast of all the technologies that the consumer is demanding. Being ahead of what’s next shows a continued commitment and engagement with the client.  Embrace the change and see it as an opportunity to be even more connected with your customers.”
Meet Angelika Orgacki: The Constant Learner

Meet Angelika Orgacki: The Constant Learner

October 05, 2019 2 min read

"My advice to students looking to get into the industry would be to get real-life experience; volunteer, seek relevant summer placements or internships, and find mentors! If you come across someone’s career profile that sparks your interest, setup an informational interview or ask to grab a coffee. Growing your network is a must in the marketing industry and never stop learning!"

Meet Sherry Slejska: Creativity & Strategy

Meet Sherry Slejska: Creativity & Strategy

October 02, 2019 2 min read

"As a student interested in pursuing a career in marketing, first, establish your own set of core values. Live them out with integrity leading the way. Second, keep learning, try new things and be a team player."
Meet Kim Yong-Set: The Networker

Meet Kim Yong-Set: The Networker

September 25, 2019 3 min read

"Finding myself, was my biggest challenge when I first started out. It may seem trite but sometimes you have to ‘kiss a couple frogs before you find your prince’. The important thing is to get everything you can out of every role you take. It’s surprising how two jobs in completely different industries, could have transferable skills that will allow you to grow and strengthen your skill set."

Meet Thiago Moura: The International Marketer

Meet Thiago Moura: The International Marketer

September 21, 2019 3 min read

"Canadian work experience is one of the biggest challenges that I face when I am applying for internships. I have international experience in corporate communications, but I still feel like it is not enough for the Canadian workplace."
Meet Christine Ung: Young Entrepreneur

Meet Christine Ung: Young Entrepreneur

September 15, 2019 1 min read

“I want to come up with unique creative solutions to every problem. And I want to do it in a way that puts consumers first. This means breaking the stigma that marketing is shady. It means ensuring that there will be no more "false" advertising.”

Meet Liz Oke: The Curious Cat

Meet Liz Oke: The Curious Cat

September 15, 2019 3 min read

“There have been so many times in my career that I have stepped out of my comfort zone, sometimes not having a solid plan, that has turned out for the better. Whether it was that I made a decision to leave a job, get in front of a classroom and teach, incorporate my business, or take any other sort of risk, it has always paid off for me in the end. Always find that silver lining and stay positive.”
Meet Kyle Woods: The Microwave Guy

Meet Kyle Woods: The Microwave Guy

September 15, 2019 7 min read

“When I was 13, I blew up the microwave. The day started like any other, only I wanted to have a hot chocolate in hand for my walk to school. I popped my thermos in the microwave, went upstairs to grab my things for school, and returned to a kitchen full of black smoke. My brother quickly followed and asked ever so lovingly ‘Why the hell would you put a tin thermos in the microwave?’”