Lessons Learned: Insights from Emerging Professionals

Lessons Learned: Insights from Emerging Professionals

June 21, 2024 3 min read

Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.
Be Too Good to Ignore with Khalil Guliwala

Be Too Good to Ignore with Khalil Guliwala

May 27, 2024 3 min read

Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.

A Marketer's Journey with Aalima Chandiwala

A Marketer's Journey with Aalima Chandiwala

March 04, 2024 4 min read

Believe in Yourself with Adriana Salazar Nunez

Believe in Yourself with Adriana Salazar Nunez

February 05, 2024 3 min read

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.

Desires and Ambitions with Christina Minshull

Desires and Ambitions with Christina Minshull

November 27, 2023 4 min read

You Can

You Can

July 10, 2023 4 min read

If you recognize that every experience is valuable, you can take what you’ve learned and build on it. Embrace the fact that your career path probably won’t be linear. You’ll learn a lot from jobs that broaden your professional horizons and provide insights into different businesses, industries, roles, and leadership styles.

I'm Proud

I'm Proud

June 12, 2023 4 min read

While I haven’t been in marketing long enough to know the full extent, there’s no doubt things are changing. Corporate responsibility is more significant than ever. As part of HubSpot’s 2022 State of Consumer Trends Report, they uncovered insights confirming that consumers expect companies to look after their employees, the planet, and give back to their communities.
Taking Initiative

Taking Initiative

May 29, 2023 4 min read

My advice to marketing students in the early stages of their careers is to take the initiative, seek new opportunities, and make yourself known. Regardless of your strengths, you won't stand out without confidence.

My Passions

My Passions

April 17, 2023 5 min read

I wish I had taken advantage of the power of mentorship earlier. A great mentor will have a massive impact on your career trajectory. They can hold you accountable, push you out of your comfort zone, help you achieve your goals faster, and expose you to unique opportunities you would’ve missed. 
Last Words

Last Words

March 06, 2023 6 min read


Empathizing and Understanding with Bobby Sahni

Empathizing and Understanding with Bobby Sahni

January 23, 2023 4 min read

To the next generation, take the time to understand yourself and be aware of your unique strengths and the areas that could be improved. Being self-aware, confident, empathetic and curious is the formula for the marketer of the future.
Opportunities and Ideas with Varun Chandrasekar

Opportunities and Ideas with Varun Chandrasekar

January 05, 2023 4 min read

In my opinion, there’s nothing more powerful than new ideas, and there’s a marketer behind each one.

Create Your Opportunity - Meet Mike Leon

Create Your Opportunity - Meet Mike Leon

December 19, 2022 3 min read

In my opinion, emotion drives branding and marketing, and I love how our feelings have so much influence over the decision we make and what we do.
Say Yes - Meet AJ MANCHANDA

Say Yes - Meet AJ MANCHANDA

October 24, 2022 4 min read

Saying yes led to my closest friendships, acquiring more business experience, and a sizeable professional network. Saying yes opens you up to possibilities you may have been afraid to explore which is valuable even if it is not directly related to marketing.

My Passion - Meet Tracy Reese

My Passion - Meet Tracy Reese

September 26, 2022 3 min read

Tracy Reese CM, a Marketing Instructor at New Brunswick Community College (NBCC), discusses her passion, critical thinking, flexibility, curiosity, sharing experiences and advice for young marketers.
That’s When I Knew - Meet Jennie Hunter

That’s When I Knew - Meet Jennie Hunter

September 12, 2022 3 min read

 I will continue to support others as I have in the past because I honestly believe empowerment is the one true key to success.

Take Calculated Risks - Meet Aashna Makin

Take Calculated Risks - Meet Aashna Makin

August 15, 2022 3 min read

Testing is the key when it comes to marketing. Take calculated risks with the marketing strategies you feel are suitable for the business until you determine what is profitable.
Collaboration and Creativity - Meet Cheryl Goeres

Collaboration and Creativity - Meet Cheryl Goeres

July 04, 2022 3 min read

I’m exactly where I wanted to be. I’ve always wanted to work at an agency, and I’m fortunate and thankful to work at such an amazing one.

OVERCOMING CHALLENGES

OVERCOMING CHALLENGES

May 23, 2022 3 min read

Hiten Ladkani, a student at Seneca College, shares the challenges he faced and how dedication, optimism and perseverance helped him find his path.
Merging Education and Experience

Merging Education and Experience

April 25, 2022 4 min read

Jillian Seronik, a marketing student at Okanagan College in Kelowna, BC, shares her views on studying marketing while simultaneously being employed as a marketing coordinator.

Meet Jason-Tyler Edwards, the Sales & Marketing Trailblazer

Meet Jason-Tyler Edwards, the Sales & Marketing Trailblazer

January 31, 2022 4 min read

"From an early age, I would say I have always been a leader. When I was running for student council in middle school, thanks to my successful campaign I was elected Prime Minister of the Student Body. Also, being an effective public speaker, I was chosen to represent my school at the Halton Public Speaking Championship and selected as a finalist for my creative speech on hand signs. I now use these skills to motivate my co-workers and aid them in achieving their goals."
Meet Naaz Fatima Butt, A Compelling Digital Marketer Expert

Meet Naaz Fatima Butt, A Compelling Digital Marketer Expert

January 03, 2022 3 min read

"I can say with utmost certainty that I love digital marketing because it is quantifiable and results-driven. Marketing makes both sides of your brain work! You have the opportunity to be creative and innovative while also being analytical and calculated. The best thing about digital marketing is that with the help of Google tools like Google Analytics, you can track your success and calculate ROI very easily. You can see the impact of your campaigns in real-time and the field is always forever changing and growing. You will never be bored!"

Meet Onyinye Mbachu, Marketing Enthusiast & Brand Builder

Meet Onyinye Mbachu, Marketing Enthusiast & Brand Builder

November 22, 2021 4 min read

"I graduated from university with a medical degree, but I’ve always been a marketer at heart. While in school, I started exploring business and work opportunities that exposed me to the world of marketing and communications. I developed a passion for building brands and some years later, I decided to pursue a career in strategic brand management."
Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen

Meet Karan Parikh, An Aspiring Entrepreneur with Keen Business Acumen

October 25, 2021 4 min read

"That said, growing up in a Gujarati family, I have learned a lot about businesses and how to run them. Once I complete my education, I aspire to be a businessman and look forward to the day when I can set out on my own, with my marketing firm that will create advertising campaigns for brands in the luxury sector. ."

Meet Jash Kalyani, A Change-Maker & Future Marketing Leader

Meet Jash Kalyani, A Change-Maker & Future Marketing Leader

September 26, 2021 5 min read

"During this two-to-three-month period of pandemic life, living without friends or family in a small apartment in London, Ontario, I came to terms with an important realization. This passion project taught me there is always something I can build and create from scratch regardless of my living situation changing or getting derailed."
Meet Darshan Gor, Community Builder & Advertiser

Meet Darshan Gor, Community Builder & Advertiser

August 29, 2021 3 min read

"Whether I am driving a car and listening to ads on the radio, seeing ads on billboards, or entertaining myself with television or social media, I see ads. I am fascinated by how brands convey their message to their target audience to delight their customers and achieve measurable business objectives."

Meet Pei-Chyi Hung: A Crafty Wordsmith & Daring Marketer

Meet Pei-Chyi Hung: A Crafty Wordsmith & Daring Marketer

August 03, 2021 4 min read

"Before coming to Canada, I was in a project marketing management role across many different industries. Realizing that simply having the general know-how of business wasn’t enough, I decided to pursue an academic path at Douglas College, entering the Sales and Marketing program."
Meet Tracy Lui, Recruiter, Motivator & Collaborator

Meet Tracy Lui, Recruiter, Motivator & Collaborator

July 05, 2021 5 min read

"I didn’t know much about the field at the time, but after some research and reading, it sounded exactly like what I was looking for: a marriage between people, relationship building and business."

Meet Gabby Altman, Media Connoisseur & Education Champion

Meet Gabby Altman, Media Connoisseur & Education Champion

June 07, 2021 4 min read

" It’s easy for imposter syndrome to sneak in and feel as though you do not have enough experience, or you are not good enough – but it only takes one opportunity to launch your career! It’s important to stay confident and to apply to positions that are relevant to your skillset and where you want to grow."
Meet Taijon Eccleston-Graham, Business Student, Athlete & Activist

Meet Taijon Eccleston-Graham, Business Student, Athlete & Activist

May 25, 2021 5 min read

"I want to help create an organizational culture that is predicated on inclusion and celebrating the diversity of employees. A culture that includes passionate employees wanting to make a difference in racialized/marginalized communities by creating/offering programs to youth that will provide opportunities to excel in a bevy of different ways. "

Meet Noam Halberstadt: Musician Conquering the Digital Marketing Space

Meet Noam Halberstadt: Musician Conquering the Digital Marketing Space

May 10, 2021 3 min read

"Coming from the music industry with 5 years in the business, my biggest realization was figuring out how to market music after it was created – it was and still is the most difficult part for most independent musicians. Life in the digital space changes so fast that sometimes we miss the signs and find ourselves behind the curve."
Meet Claudia Huerta, Emerging & Fearless International Strategist

Meet Claudia Huerta, Emerging & Fearless International Strategist

April 12, 2021 3 min read

"However, coming to Canada has been my dream ever since I studied a semester abroad here thanks to an ELAP scholarship from the Canadian Government. I fell in love with this country and when I returned home, as the scholarship required, I made a promise to myself to do everything in my hands to come back someday. "

Meet Shiwangi Singh, Influencer Strategist & Creative Specialist

Meet Shiwangi Singh, Influencer Strategist & Creative Specialist

March 15, 2021 3 min read

"Being a social person, I love networking and making connections that are more than just professional partnerships. A lot of my educational background comes from finance but being an avid social media user myself, I started my career as an entrepreneur and used the potential of social media to help generate revenue for my business."
Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

Meet Naveed Ahmed: Ambitious Senior Strategist & Believer of the Power of Yes

November 05, 2020 5 min read

"I began my marketing career in my fourth year as a member of the University of Toronto Entrepreneurship Hatchery team. Upon graduating, I was applying to every role that had “marketing” in its job description. After countless coffee chats and 100s of job applications, I realized that this approach did not work. It was one of my mentors who pointed out my lack of focus and suggested understanding what each role in marketing actually entailed and to self-evaluate my attitude and aptitude for success in those roles."

Meet Mick Kopis, A Modern-Day Renaissance Marketer

Meet Mick Kopis, A Modern-Day Renaissance Marketer

October 21, 2020 5 min read

"My first career job post-graduation was a Sales Consultant role at an energy consulting firm. I took the opportunity to learn sales, one aspect of marketing, and better understand the B2B marketplace. A few months later, the company I worked for was seeking a full-time Marketing Manager and I applied internally. Perhaps it was a bit of luck, but if I didn’t accept that initial Sales Consultant job and give it a shot, I wouldn’t have had the opportunity to become a Marketing Manager."
Meet Cassandra Morello, a Driven Marketing & Communications Professional

Meet Cassandra Morello, a Driven Marketing & Communications Professional

September 01, 2020 4 min read

"To me, communication is a critical component for both professional and everyday life. Without marketing and communications support, the world we know today would be a very different place. Forms of communication in various settings, particularly a corporate environment, and how communication processes, information technologies, and mass media shape and transform our societies, cultures, and perspectives. "

Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

Meet Vickram Agarwal: Entrepreneur, Digital Marketer & Adventurer

July 22, 2020 4 min read

"I started my marketing career at General Motors, two weeks after my last day at university. It all happened so quickly; I barely had a chance to catch up. I love the automotive industry and wanted to experience everything it had to offer, so after a few years in manufacturing, I moved over to retail. I always wanted to be my own boss… at age seven I drew up a business plan to start a bakery and convinced friends to lend me money. In 2011, after reading Richard Branson’s ‘Losing My Virginity” twice, I quit my job and started a marketing consultancy."
Meet Emily Baillie: The Social Media Professor & Entrepreneur

Meet Emily Baillie: The Social Media Professor & Entrepreneur

July 16, 2020 4 min read

"I’ve always been fascinated by the way information can influence people’s beliefs and behaviours. This curiosity led me to study Communications in my undergrad and seek marketing and communications roles after graduation. After taking on increasingly senior positions, I struck out on my own and launched Compass Content Marketing. Around the same time, I began teaching digital marketing courses at the college and university level. Now, I am affiliated with Humber College and McMaster University, and I regularly speak at marketing and business-related events across Ontario."


Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

Meet Erin Griffin, a PR Pro Who Shares the Art of Marketing & Communications

July 10, 2020 5 min read

"Growing up I always thought I wanted to be a teacher, which is what I originally pursued after high school. As I headed down that path I realized that while I loved the idea of educating, I had a lot of passions and skills that I likely wouldn’t get to call upon as a school teacher. After a lot of research and self-reflection, I became focused on marketing, and more specifically the field of PR, which seemed to check all the boxes for me. All at once, my life plan switched pretty drastically."
Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

Meet Sarah Liou & Learn How Her Passion for Consumer Behaviour Paved Her Path

June 30, 2020 4 min read

If I were to describe myself in one word, it would be passionate. Whether it’s about the welfare of our environment, my favourite TV series, or a new project I’m working on, I always care a little too much. But once I’m invested in something, I become extremely dedicated towards it and am constantly sharing it with other people. Working within marketing

Meet Maria Lin & Discover How Marketing & Legal Come Together

Meet Maria Lin & Discover How Marketing & Legal Come Together

June 29, 2020 3 min read

My interests include traveling to experience different cultures, playing musical instruments, speech arts, analyzing legal issues, and of course, marketing! What drew me into marketing is its flexibility and the role it plays in different industries. I can think outside the box and be creative with the content and graphics I create. What I love about marketing is the freedom I get to express with my ideas in all creative and unique ways 
Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

Meet Sarah Haefling: From Case Studies to Content Creator, A Marketer Who Could

December 10, 2019 3 min read

"I’m very interested in seeing how content is going to continue to play a role in marketing and in business success. Content is everything nowadays, and it’s critical to stand out from all the clutter. It’s essential for engaging consumers, creating brand loyalty, and it will be interesting to see how it will be used to market to the next generation. With content, also comes influencers, which is another trend I’m excited to continue following and see how it impacts the industry. "

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

Meet Alene van der Hoop: A Networking Professional With the Power of Storytelling

December 03, 2019 4 min read

I got started in marketing because someone took a chance on me! Given both my undergraduate and master’s degrees were in disciplines outside of business and marketing, I didn’t really have a leg up on other candidates in this field. Understanding my disadvantage on paper, I was determined to get in front of as many people as possible and tell my personal story firsthand and highlight all of the transferrable skills I had acquired that would help me succeed in sponsorship and marketing.
Meet Atika Ismail: Future Marketer for Future Generations

Meet Atika Ismail: Future Marketer for Future Generations

November 15, 2019 3 min read

"My greatest achievement would have to be helping grow a small business through its marketing and communications. I was able to grow their following as well as learn so many new ways to target customers, create content, and learn more about a new industry, barbering. Taking general lessons learnt in class and online and then actually applying them, has been so beneficial and personally rewarding."

Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

Meet Vanessa Pagliaroli & Her Exploration of the Perfect Client-Side Marketing Role

November 12, 2019 3 min read

My biggest challenge was finding a marketing position on the client-side that I would be happy with. Client-side opportunities, especially intern positions, are much rarer than they are on the agency side. Once I landed my first job at Mercedes, the biggest challenge was adapting to the practices for corporate culture.
Meet Kaley Green & Learn How She Fell Into the Law Firm Marketing Rabbit Hole

Meet Kaley Green & Learn How She Fell Into the Law Firm Marketing Rabbit Hole

November 12, 2019 3 min read

I view success as creating and implementing programs that empower marketing and business development professionals to drive top-line growth within their organizations. And on a personal level, establishing yourself as an agent of change within your firm and as a trusted resource to both your colleagues and peers in the industry.

Meet Lisette Gelinas: The Marketing Consultant Who's Always Learning & Evolving

Meet Lisette Gelinas: The Marketing Consultant Who's Always Learning & Evolving

October 26, 2019 3 min read

"I started my marketing career working for Wunderman which is a direct response marketing agency.  I was a shared resource between the account service and media departments.  It was actually a perfect entry-level role - I learned very quickly about how to measure a campaign and the how to apply those results and insights on the creative development and the media buy.  I got a big picture view very early on in my career."
Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

Meet Sonam Nylosang & Her Marketing Goals for the Music Industry

October 25, 2019 4 min read

"My proudest achievement has been the work I've done as Vice President at the Digital Enterprise Management Association at the University of Toronto Mississauga. With my team we successfully organized and executed over 12 individual and collaborative events throughout the school year that contributed to the personal and professional development of UTM students."

Meet Jason Repovs: A Marketing Manager Redefining Success

Meet Jason Repovs: A Marketing Manager Redefining Success

October 24, 2019 3 min read

I love the storytelling aspect of marketing. When marketing is done well, it creates a story around a product or service that enhances a consumer’s enjoyment of it. Nike understands this implicitly when they market their performance apparel and shoes. That brand building and storytelling is the reason I got into marketing in the first place and continues to be the reason I enjoy it today.

 

Meet Lorna Antoniazzi: What It Means to be An Ethical Marketer

Meet Lorna Antoniazzi: What It Means to be An Ethical Marketer

October 22, 2019 3 min read

"I got my foot in the door through a reference. In university, I joined a literary journal and became friends with my Editor-in-Chief and mentor, who eventually decided to pursue marketing as well. I reached out to them post-university and was lucky enough to get an interview with Brainrider through them. The rest is history."


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