Alex Montchovsky, CM, MBA, Interim Executive Director at UNICEF and Founder at IAM Fashion Consulting, discusses why chasing Return on Ad Spend (ROAS) leaves you exposed when costs spike and competition intensifies. The real leverage? Brand equity. The real skill? Building it. "Performance marketing captures demand. Brand creates it. Know the difference or get stuck optimizing yourself into irrelevance." That's what's NXT.
The Value of Ongoing Professional Development with Melissa Wagner
How Serious Brands are Losing to Silly Marketing with Connor Conroy
"I love that marketing doesn't force me to pick a lane. I get to be the analytical one who figures out the strategy, but I also get to be the creative one who brings it to life. It's that constant back-and-forth between the two that makes the work actually feel like me." – Sakina, CMA Intern
One piece of advice that stuck with me was to stop waiting until I felt 'fully ready' before taking opportunities. A lot of growth comes from putting yourself in environments that challenge you, even if you're still learning. I've learned that experience builds confidence.
While scouring social media sites, job postings and your favourite companies searching for opportunities to get your foot in the door, you kept seeing one constant – required experience. That's something you just don't have. You're trying but you can't seem to get your foot in the door. Either you get no response or the response is that they've decided not to move forward with your application. That sucks.
