The marketing landscape is evolving so quickly that you might wonder if you're ready for the next change. According to Randstad's Best Marketing Jobs for 2024, the demand for tech-savvy employees is growing. If you have the knowledge and skills to leverage the latest technology - you're in demand. Here are five of the best marketing jobs for 2024, according to the blog mentioned above:
Marketing Coordinator: The Jack-of-All-Trades
If you've been sifting through marketing job boards, you may have seen this job more times than you can count. The Marketing Coordinator is responsible for planning, implementing and tracking campaigns. Marketing Coordinators may delegate tasks to graphic designers, copywriters, and web developers or handle everything themselves.
Resumecat lists 12 skills that every Marketing Coordinator should have on their resume:
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Digital Marketing Specialist: The Online Trailblazer
In today's digital-first world, this role is more crucial than ever. Get ready to implement and analyze marketing campaigns digitally, promoting your company's products and services through online channels like social media, paid advertisement, websites and email. Although this role is demanding, the upside is that there's a lot to learn, which will help you grow your career.
CareerFoundry's top nine skills every Digital Marketing Specialist should have include:
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Communication Specialist: The Storyteller
According to Indeed's What Does a Communication Specialist Do, this role is about building and maintaining relationships. This role allows you to act as a liaison by building relationships between the organization, the media and the public while preserving them. The editorial above mentions that most specialists earn a degree in marketing or communications.
Indeed listed five essential skills for Communication Specialists:
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Social Media Coordinator: The Digital Conversationalist
An article on ZipRecruiter called What Is a Social Media Coordinator and How to Become One, describes a social media coordinator as managing and maintaining a company's online presence. Duties include researching marketing trends, posting relevant content on the appropriate platform, and interacting with and encouraging audience engagement.
Socia.Media lists four critical skills for Social Media Coordinators:
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SEO Specialist: The Visibility Virtuoso
A Search Engine Optimization (SEO) Specialist uses a search engine algorithm to optimize a company's online presence and stand out in search results. Brainstation describes an SEO Specialist as someone who studies and makes changes to a website so it ranks higher in search results on search engines. SEO Specialists research keywords, leverage SEO tools, optimize pages, develop strategies and more.
The five critical skills for SEO Specialists, according to Tealhq, include:
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Learn, Prepare, Live
Regardless of what the future of marketing holds, one thing is for sure – there will be change. Change is something marketers can always count on. Whether it's the technology, tactics, knowledge or skills, marketing is a profession governed by change. You can use the descriptions above as a simple guide to gauge your interest in specific roles but do your research! Figure out what you want and go get it. Thomas S. Monson once said, "The past is behind, learn from it. The future is ahead, prepare for it. The present is here, live it."
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With new trends and technological advancements emerging daily, it’s going to be a challenge as the pace of change can be overwhelming. Trends come and go, so remember what Dick Clark once said, “I don't set trends. I just find out what they are and exploit them.”
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