November 02, 2022 2 min read

Creativity Transcends Everything

Using your creativity to develop unique ideas to sell a product or service isn’t easy. Creativity transcends everything from professions to culture, television, and movies and of course marketing campaigns. The slightest idea can flourish into something that touches and impacts people around the world. In music, lyrics are written down, recorded, and laid over guitars, pianos, drums, and other instruments played with precision by masterful musicians. But where does the idea itself come from? Do the words come first, or does the musical score inspire the artist to write the lyrics? While many examples could express how an idea can take on a life of its own, let’s consider two that reference the pain associated with the loss or the absence of children.

Tears in Heaven

Tears in Heaven was written and released by Eric Clapton in 1992. While the song itself is beautiful, it becomes more impactful when you understand the painful circumstances ingrained in its roots. Tears in Heaven was written and dedicated to the memory of Eric Clapton's son Connor. He tragically fell from a balcony and was killed when he was only four years old. Many of us could never comprehend the toll a tragedy like this would have on a parent's psyche and yet, Eric Clapton was able to put his pain and loss into words and share it through his music. 

Letter 2 My Unborn

Letter 2 My Unborn was released in 2001, almost six years after Tupac's death. It was to be a love letter to guide his unborn child with the lessons he learned through his life. Imagine having the foresight to put pen to paper to share your knowledge, hopes, and dreams with a child you somehow knew you would never meet. Whether Tupac had a child or not remains unknown. What is widely known is that he regularly predicted his death in his music. Tupac's lifestyle and confrontations with the police might have inspired him to write a song to communicate with his unborn child from beyond the grave in case he had one.  

Beneath the Surface

Good creative ideas are hard to come by, and people always say creativity is subjective. Sometimes, regardless of how strong you believe they are, the ideas you come up with don't resonate with your audience. It's hard to be unique. Still, if the two songs above are proof of anything, a creative spark can come from anywhere and under any circumstance. Whether it's a new brand campaign, blog, short story, content marketing piece, musical composition, or something else entirely, your own life experiences can provide inspiration. You may find the idea you're looking for is just beneath the surface.

Related Content

The Creative Process
The Creative Process
Finetuning Your Creative Professional Identity


start exploring video content now - unlock access

Also in Blog

Lessons Learned: Insights from Emerging Professionals
Lessons Learned: Insights from Emerging Professionals

June 21, 2024 3 min read

Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.
It's a Calling: Career Advice For Young Marketers
It's a Calling: Career Advice For Young Marketers

June 10, 2024 3 min read

Marketing is about using creativity and strategy to tell compelling stories, drive engagement, and, ultimately, make a difference. My approach ensures authentic and ethical representation of brands because, for me, marketing is more than a profession; it's a calling.
Be Too Good to Ignore with Khalil Guliwala
Be Too Good to Ignore with Khalil Guliwala

May 27, 2024 3 min read

Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.