My Accomplishments
I started my own web design business at 16 years old. And I'm proud that since then, I have continuously grown, developed my skills, and given back to the business community at Ryerson with the things I've learned over the years.
Why Marketing?
I had originally wanted to pursue a career in marketing because I knew creativity was one of my strongest suits. But I also wanted to be people-facing. I thought marketing perfectly allows for a creative business career.
The Dream Job
Product Designer. It ties in all the things I couldn't decide between being when I'm older. Whereas I originally considered studying psychology, wanted (and successfully did) become a graphic designer, and knew I had business acumen, Product Design ties it all together.
Wherever I do it, I want to ensure that I can still feel self-fulfilled, in an environment where I feel I am leading myself, instead of being managed, and that is constantly changing, allowing for personal growth.
My Impact
I want to come up with unique creative solutions to every problem. And I want to do it in a way that puts consumers first. This means breaking the stigma of that marketing is shady. It means ensuring that there will be no more "false" advertising.
The Challenge Getting Into The Industry
The system of applying for an internship is broken. Cliché, but it really is about "who you know" less "what you know." When you dedicate so much of your time to customizing a cover letter, resume, even portfolio, to each application's needs, its discouraging when you never hear anything back.
It truly is a humbling process.
With new trends and technological advancements emerging daily, it’s going to be a challenge as the pace of change can be overwhelming. Trends come and go, so remember what Dick Clark once said, “I don't set trends. I just find out what they are and exploit them.”
Strategically placed keywords can resonate with the audience and drive traffic to your website. The content you create can help you build a relationship with the audience and be one of the resources they visit for trusted advice. Off-page SEO-like backlinks give your business the credibility to make your website rank higher than it would without them.
