October 10, 2022 3 min read

How to Prepare

Your interview is in three hours. Interviews can be stressful and intimidating, whether in person, over the phone or virtually. With the right amount of preparation, you can reduce anxiety and feel confident you'll make an excellent first impression. Before your interview begins, here are a few things you can do to prepare for it.

Over or Under

While chewing gum freshens your breath, it’s distracting and unprofessional. Make sure to throw your gum out before your interview begins. Most human resources professionals will provide the dress code in an email, but if you’re unsure, don’t be afraid to ask. While you might feel uncomfortable if you’re overdressed, that’s far better than showing up underdressed. 

Do Your Research

Learn as much as you can about the company. Interviewers often find a way to test how much you know about their company. While your interviewer won’t expect you to memorize the company history, they will expect you to know about their business, the industry, and the people they serve. It would help if you also researched some recently launched campaigns to get familiar with their brand. Taking the time to learn about the company you are interviewing with demonstrates interest in the position and will reflect positively on you.

Your Personal Brand

At some point, your interviewer will say, “tell me a little about yourself.” While these questions may make you anxious, this is your opportunity to talk about what you will bring to the role. Get comfortable speaking about yourself and what you can do because no one knows your personal brand better than you.


It’s normal to get nervous before an interview. You can prepare yourself by researching questions and reciting your answers out loud. While you can’t anticipate every question, you can prepare answers for some of the most frequently asked, increasing your confidence. 

Interview the Interviewer

If you’re stuck, ask the interviewer to rephrase the question, or repeat it aloud. These techniques buy you a little time to find an appropriate answer. Once you’re at the end of the interview, consider asking a few questions like these from Forbes.com.

  1. If selected, what are some challenges you'd expect me to contribute to or collaborate on?
  2. What types of projects would I be working on, and with whom?
  3. What traits have helped your best employees succeed?
  4. If selected, what could I do to help you achieve your organizational goals?
  5. What do you love about working here, and what surprised you about the company culture when you started?


Bring a bottle of water into the interview. If your throat feels dry or you need a second to calm your nerves, take a small sip. This could be yet another technique to buy time, gather your thoughts and formulate the answer to a question.


Digest The Information

Bring a copy of the job description to the interview, where you’ve noted questions to ask about specific roles and responsibilities. If you’re interviewing for a marketing coordinator role, ask what a day in the life of a marketing coordinator looks like at the company. This approach will get your interviewer talking. While they speak, take some time to digest the information and understand what your duties will include.

You Got the Job

Being interviewed by someone in a profession you want to work in is a lot of pressure. You can alleviate some of the stress and anxiety with practice and preparation, but it won’t eliminate it. You must build confidence and train yourself to remain calm during the interview process. After answering all the questions, you may still need to conduct a few more interviews before you’re successful. Still, regardless of how long it takes, it’s only a matter of time before the phone rings, and someone says, “you got the job.”

Related Content

After the Interview It's All About the Follow Through
After the Interview It's All About the Follow Through
Awaken Your Career Search with Informational Interviews
Awaken Your Career Search With Informational Interviews


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