October 22, 2019 3 min read

The marketing professions pushes for creativity and that’s what drew Lorna Antoniazzi. She plans on pushing it further by being the type of ethical marketer that improves marketing for the better.

Networking 101

Everything your post-secondary education is telling you about networking is, in fact, true. Go make some friends with similar goals! A support network of critical, open-minded peers and mentors will go a long way in breaking into the industry. And If networking isn’t your forte: I feel you. I’m an introvert, so I preferred joining clubs where I could grow alongside the same people instead of attending networking events.

Smiling portrait of Lorna leaning on fence.

I got my foot in the door through a reference. In university, I joined a literary journal and became friends with my Editor-in-Chief and mentor, who eventually decided to pursue marketing as well. I reached out to them post-university and was lucky enough to get an interview with Brainrider through them. The rest is history.

I think marketing in our current digital world is extremely interesting. I like the challenges that it brings and how it blends creative work with objective results. In the end, I chose marketing because I wanted to contribute in the ways it was helpful and improve the ways it was harmful.

Communication & Trust is Key

I believe marketers need to find their place in the puzzle. As a marketer, you’ll be collaborating with a lot of teams (internally and possibly externally), so learning how to communicate quickly and effectively is key. And, to that end, most of the communication comes from listening. Learning how to pause and actively listen to your clients and teammates is more than half the battle. A bit of a shout out to my company Brainrider on this one. Brainrider has a few core values that I personally align strongly with when it comes to marketing: accountability; teamwork; sage; continuous improvement; and customer value.

To me, a successful marketer is someone who has built a personal brand of trust, reliability, and customer-focused results. Your clients have to trust you to put best practices forward and stick behind the work you do. And ultimately, success will come from putting the customer’s best interests first.

New Tech & Greater Conversations

Portrait of Lorna smiling with arms cross beside shrubbery.

Technology is the crux of marketing – it shapes everything we do! As we take further strides into more complex automation and information capturing, I would not be surprised to see the marketing industry shift in kind. I think new technology will result in more targeted messaging, and hopefully drive us towards only marketing to those who wish to be marketed to. That’s where the good leads will come from, after all. I would also hope that emerging technology leads us to greater conversations about marketing’s place in our digital ecosystem, and the lines between product placement and privacy. Marketing’s role is to evolve with the times – from newspaper to news feeds – and my goal as an upcoming marketer is to help build a future where marketing can be achieved ethically.

Bounce Back

One defining moment for me, I would say is the first time I made a huge mistake. To be a marketer you’ll have to be comfortable with accepting roadblocks that are outside of your control. Always be ready to adapt and problem-solve, and also be ready to sometimes take a hit and learn how to bounce back.




Also in The Storybook

Working on Your Soft Skill Areas to Gain A Professional Edge
Working on Your Soft Skill Areas to Gain A Professional Edge

September 28, 2020 4 min read

Want to be known as a superstar professional but don’t know where to start? Cassandra Morello, Senior Marketing & Program Specialist, has been where you’ve been and shares her soft skills focus areas that’ll get any young professional up to speed.
Relocating & Culture Shock: An International Professional’s Journey
Relocating & Culture Shock: An International Professional’s Journey

September 21, 2020 5 min read

Sometimes a professional career move might be exactly that: a physical relocation from one end of the globe to the other. Despite the ongoing pandemic, immigration to Canada is slowly but surely increasing with many international professionals and international students ready for their new chapter in their professional journeys. 
Overcoming Imposter Syndrome & Embracing Your Self-Worth
Overcoming Imposter Syndrome & Embracing Your Self-Worth

September 14, 2020 5 min read

It’s not easy to admit that imposter syndrome hits us all from time to time. It’s that nagging sensation that shoots to the front of your thoughts as you go about your workday until it’s all you hear: that you are a fraud and don’t belong here. It’s a belief rooted in self-doubt and fear that somehow you, yes you, just lucked out, in getting where you are today.