With the right kind of mentorship, imagine the career trajectory you could experience knowing you have a pro to turn to for support, advice, and insight. A bright light on your career path especially during times of uncertainty where you might feel you’re walking blindly forward. Finding that mentor may seem impossible. So where do you start? We explore the benefits of mentorship including what to expect in your search and what the mentor and mentee relationship entails.
Don’t get us wrong: mentorship and coaching look the same on paper so it’s completely understandable to not know the difference. They both provide support for professional growth but it’s the tactics and focus that differ. Knowing this difference from the beginning will help you determine which route is best for you.
A mentor might be in the books if you’re looking for:
All of that sounds great and then some but before you run ahead, let us give you the details on a career coach:
If you are now convinced a mentorship is the right option for you, where do you look? When you hear of great mentorship stories like Maya Angelou and Oprah Winfrey, they seem to include a dash of magic along with right time, right place. Your mentorship relationship will ebb and flow throughout your career and depends on your commitment. Reaching out to someone at your current workplace is the most common approach. When you’re new to your role, the company may even set you up with a mentor who will explain how the business works, which teams do what and how your work connects to it all.
When looking outside the workspace, then there’s a whole online world to consider and LinkedIn is built for exactly that. As you build your network, you’ll find you are slowly but surely connecting to a wider net of contacts and professionals.
Want something a bit more concrete in terms of mentorship? An experience that is guaranteed to help you manage introductions, touchpoints and then some? Then a mentorship program could provide exactly that as they’re designed to not only pair you with a professional outside your industry, but also have a clear objective in place.
Research which mentorship programs are available to you within your area and what criteria is required of you. Some are geared towards students while others focus on young professionals just starting their careers. Setup a Google alert, ask your networks and actively search from time to time. You never know what's out there until you try!
We know it’s too soon to think bigger picture as you navigate finding a mentor, but keep in mind that once you do that’s not where the experience ends. As you progress throughout your career, picking up industry know how and skills to match, you’ll soon find yourself in the position where someone’s reaching out to you. Why not see if mentoring is something you could add to your already impressive repertoire? You might learn something yourself as you continue the mentorship cycle.
Can you really see yourself doing this as a career? Are you even going to be good at it? As you double and triple check your assignment due in an hour, you start to wonder - is this marketing education that you're pursuing – what you want or is it something you think you want? You're taking stock of how things are going in school but more importantly how you feel about it. Suddenly, questions like. 'Is this really where I want to be?' start floating around in your head. You're not sure if something's driving you, but at times it feels like you have more questions than answers.
We know what you're thinking. Your friends are binge-watching another series while you're wondering: Should I be doing something more strategic with my break? The answer? Absolutely.
"In marketing, you can't afford to stand still. Being current isn't a suggestion – it's a lifestyle to achieve success as you continue to evolve and grow." It was a powerful statement – one you agree with to your core. But it sounds stressful, doesn't it? Especially when you don't know where to start.
