"Technology has always played a role in growing marketing. What’s important for marketers is to stay abreast of all the technologies that the consumer is demanding. Being ahead of what’s next shows a continued commitment and engagement with the client. Embrace the change and see it as an opportunity to be even more connected with your customers.”
"My advice to studentslooking to get into the industry would beto get real-lifeexperience; volunteer, seek relevant summer placements or internships, and find mentors! If you come across someone’s career profile that sparks your interest, setup an informational interview or ask to grab a coffee. Growing your network is a must in the marketing industry and never stop learning!"
"Finding myself, was my biggest challenge when I first started out. It may seem trite but sometimes you have to ‘kiss a couple frogs before you find your prince’. The important thing is to get everything you can out of every role you take. It’s surprising how two jobs in completely different industries, could have transferable skills that will allow you to grow and strengthen your skill set."
"Canadian work experience is one of the biggest challenges that I face when I am applying for internships. I have international experience in corporate communications, but I still feel like it is not enough for the Canadian workplace."
“I want to come up with unique creative solutions to every problem. And I want to do it in a way that puts consumers first. This means breaking the stigma that marketing is shady. It means ensuring that there will be no more "false" advertising.”
“There have been so many times in my career that I have stepped out of my comfort zone, sometimes not having a solid plan, that has turned out for the better. Whether it was that I made a decision to leave a job, get in front of a classroom and teach, incorporate my business, or take any other sort of risk, it has always paid off for me in the end. Always find that silver lining and stay positive.”
“When I was 13, I blew up the microwave. The day started like any other, only I wanted to have a hot chocolate in hand for my walk to school. I popped my thermos in the microwave, went upstairs to grab my things for school, and returned to a kitchen full of black smoke. My brother quickly followed and asked ever so lovingly ‘Why the hell would you put a tin thermos in the microwave?’”
