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The NXT Voice is your one-stop shop for tips, tricks and inside information about all things marketing, where Chartered Marketers share what they've learned with you. Today's topic is 'Generative AI for Marketers' featuring Hussein Moussa, CM, Marketing Manager of Cosmaroma Inc.

For me, marketing is first and foremost the business of people. It's about uncovering human truths, the needs people express, and the ones they don't. When people give you their trust, sharing their hopes or fears, our job as marketers is to listen and give something meaningful back. - Arielle Uwonkunda, Marketing Manager at Molson Coors

Is a marketing mentor right for you? Sometimes it's not just what you know, but who you know. Discover 5 types of marketing mentors and learn how they can unlock opportunities you might not find on your own through CMA NXT programs and networking events.

The NXT Voice is your one-stop shop for tips, tricks and inside information about all things marketing, where Chartered Marketers share what they've learned with you. Today's topic is Life Lessons for Financial Success featuring Elizabeth Naumovski, CM, Vice President of Marketing at Caldwell Securities LTD., Host/Producer of Empowered.

 

Once you take your seat you hand your book over and watch patiently as the judges flip through it one at a time. After reviewing your work, the last judge tells you that while you have some interesting ideas, they’ve all been done before, and you need to start over. Today’s blog deals with rejection and how to handle it when it comes. 

If you’ve made it this far, you must see the value that the CMA NXT Fund can offer your post-secondary club, association or event. You can start applying for funding on Monday, September 8, 2025.

The NXT Voice is your one-stop shop for tips, tricks and inside information about all things marketing, where Chartered Marketers share what they've learned with you. Today's topic is Purposeful Networking featuring Letty Wong, CM, Freelancer, Digital Marketing Consultant.

AI can become a detriment when we use it to replace creativity instead of amplifying it. Peter Drucker an Austrian-born American management consultant, educator, and author once said, “The best way to predict the future is to create it” [1] so, maybe using AI isn’t an issue if it isn’t being relied on to complete all the creative work.

The NXT Voice is your one-stop shop for tips, tricks and inside information about all things marketing, where Chartered Marketers share what they've learned with you. Today's topic is Trust and Truth in Influencer Marketing featuring Kevin Floether, CM, Director of Marketing and Communications at Chartered Business Valuators Institute.

Whether you want to learn to play guitar, become an art director, host a podcast or anything else, while you may find people to help you along the way, no one is going to push you to succeed.

Whether your coffee chat is virtual or in-person, it goes without saying that you don't want to waste your connection's time – so come prepared. Take some time to write down specific questions to keep the conversation moving. It's a great opportunity for you to learn directly from a professional working in the business you want to get into – so don't waste it by coming unprepared. 

Be curious, stay open to feedback, and never stop learning. Marketing is always evolving—what works today might not work tomorrow. Build your personal brand with authenticity and purpose.

As our needs change, technology evolves to simplify our lives even more. With an AI language model like ChatGPT generating human-like responses, one might wonder whether artificial intelligence will help or hinder creativity someday.

Since speaking to people you don't know can be stressful, practice your pitch repeatedly until it comes out naturally to alleviate anxiety. Don't forget to mention your goals. Whether you’re job hunting, looking to be assigned to a new project or simply seeking to expand your network, clearly state what you’re looking for.

Finding something that captivates you could take time. Whether the experience turns out to be life changing or not, you can take the knowledge you gain with you. If there’s a course you want to take, take it. Learn, and get better at your craft whatever that may be.

You just crushed the last answer in the interview. You could tell from the expression on their faces that not only did they like your answer – they loved it. You wonder if that was enough to make you stand out amongst the other applicants.

There are many different specializations in marketing, and finding the niche that appeals to you will be challenging. You'll have to ask yourself some tough questions, and while you don't have to follow all the steps listed, they might help you get started on your journey to find a career you'll love.

Choosing between college and university all depends on you, more specifically, what you want. You might have to answer some tough questions to decide which institution is the best fit for your dreams.

With new trends and technological advancements emerging daily, it’s going to be a challenge as the pace of change can be overwhelming. Trends come and go, so remember what Dick Clark once said, “I don't set trends. I just find out what they are and exploit them.”

Strategically placed keywords can resonate with the audience and drive traffic to your website. The content you create can help you build a relationship with the audience and be one of the resources they visit for trusted advice. Off-page SEO-like backlinks give your business the credibility to make your website rank higher than it would without them.

You conquered your fear of public speaking, and while it may return from time to time, now you know success is and always has been in your hands all along.

There will be times when your creative process is out of whack. The tips above might be exactly what you need to approach the problem from a different perspective and bring your creativity back.  

Getting experience requires one thing – work. Whether that means going to job fairs and speaking to recruiters, searching job boards for volunteer positions or networking and making new connections who can help you along the way. You must put in the work to get where you want to be. If you need some inspiration to get started, Maya Angelou once said, “Nothing will work, unless you do.”

Whether you choose to invest in yourself or not, could be the difference between being unemployed, being good or being great.

Ten years ago, working from home while earning a salary with benefits may have seemed like fiction, but here we are. Just as we’ve settled into home offices, another shift has begun.

Knowing the talents of your potential teammates will also help you determine who to go to for help in certain situations and who you might need to support.

Finding actionable insights will motivate you to start peeling back the layers of the next onion. With real insight, your original thought simply becomes the first layer driving your creative thinking forward. 

Since product lines change frequently, review and refresh your knowledge because as you may have heard, staying up to date in marketing is crucial.

You must know your customer, or you won’t know where to place ads to target them. Your success in marketing and advertising depends on how well you know the customer, so do your research because you’ll need to know them inside and out.

Like a hunter who can get into the mind of his prey by following its footprints, by tracking your competitors digitally, you can reverse engineer their digital strategies. Companies are signaling their strategies all the time; all you have to do is know how and where to look.

I credit much of my success to my passion for travel, volunteer work, and exploring diverse interests. These experiences have profoundly shaped my perspective, helping me gain a deeper understanding of the world and the people in it.

In a perfectionist’s eyes, their work is never good enough, so they refine, edit and redo sections repeatedly to meet their incredibly high standards. A perfectionist may have a singular creative vision, but they get stuck focusing on perfecting minor details, and in the end, their vision is in limbo.

Whether you've learned how to approach complex tasks and sensitive situations or navigate the many successes flanked by occasional failures, there have certainly been lessons to learn from.

Marketing is about using creativity and strategy to tell compelling stories, drive engagement, and, ultimately, make a difference. My approach ensures authentic and ethical representation of brands because, for me, marketing is more than a profession; it's a calling.

Early on, I realized I had to be good so no one could ignore me. When I speak and present, the audience knows I'm an expert. That's why I continuously upskill myself and am both a generalist and a specialist (or, instead, a specialist in many domains). My advice is to be too good to ignore.

It won’t be easy to conquer test anxiety, but to realize your dreams, you’re going to have to find a way to handle or overcome it. There are five more techniques you can use mentioned in the article above to help you maintain your composure so you stop feeling trapped and can focus on showcasing what you’ve learned.

Occasionally, you might question your career trajectory and wonder if you’ve chosen the right field. How come everyone else seems to adapt and unearth deeper insights? If you’re falling behind, maybe it’s time to start absorbing knowledge and learning from those around you.

As a former newcomer from France, Clem draws on her personal and professional experience to address the obstacles newcomers encounter and how they can get past them. Clem emigrated to Canada from France 11 years ago. As a marketer, she realized she faced a learning curve to find success in Canada.

Knowing where your business fits in the industry will allow you to identify what ultimately makes your business stand out from the competition.

You’re confident in your skills and yourself, but when it comes to networking, you don’t know where to start. While you may feel uneasy, you’re likely not the only one. That’s why we’ve pulled some tips from the CMA’s marketing team to help students and young professionals prepare for an event focused on building strong connections through networking.

You don’t have to be new to embrace change, learn, be challenged, immerse yourself, and build relationships! Your marketing career will be all the more rewarding when you lead with an open mind. 

I'm driven by the prospect of using diverse channels and techniques to engage with audiences and foster a sense of loyalty and advocacy. The ideal role for me would be one where I’m at the helm of brand strategy and storytelling, creating lasting and meaningful relationships between consumers and brands.

Every platform has a learning curve, so don’t fret if your content isn’t incredible off the jump. Share other users’ content that resonates with your message. 

Embrace new challenges and opportunities with confidence, knowing that even in the face of adversity, you are building a path to personal and professional growth. Remember, the most challenging moments can provide the greatest lessons.

Are you trying to build brand awareness? Are you trying to increase clicks to your website? Or are you trying to generate leads or sales? Once you've defined your objectives, you’re then able to determine the appropriate metrics to track.

These were just a tiny sample of marketers, advertisers, and campaigns that pushed boundaries for the most creative ideas to achieve their organizations' objectives. Keep pushing yourself, and you might be on stage receiving an award for all your hard work.

Communication, organization and project management, problem-solving, data analysis, and leadership are all transferable skills that can significantly enhance your resume when applying for a role in digital marketing.

I’m passionate about helping lead teams to dream, learn and strive to become more. I’m a strong consumer advocate, who listens to and understanding the consumer will bring more revenue than amplifying a brand’s voice. 

Overall, ensuring to track user behaviour is an important metric to track for SEO. It allows you to identify potential opportunities to boost engagement, personalize the experience, and better serve valuable content to website visitors.