Meet Sarah Haefling: Content Creator

"I’m very interested in seeing how content is going to continue to play a role in marketing and in businesses success. Content is everything nowadays, and it’s critical to standout from all the clutter. It’s essential for engaging consumers, creating brand loyalty, and it will be interesting to see how it will be used to market to the next generation. With content, also comes influencers, which is another trend I’m excited to continue following and see how it impacts the industry. "
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Meet Emily Baillie: The Social Media Professor & Entrepreneur

"In my early 20s, I was reluctant to network with others in the industry because I was introverted. I felt intimidated by the prospect of attending networking events with senior marketers. I’ve come a long way since then!

Now I value human relationships more than anything and I tell my students that, like it or not, authentic networking - along with continuous professional development - is an essential part of any successful career in marketing."

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Meet Alene van der Hoop: Networking Storyteller

"I got started in marketing because someone took a chance on me!</strong> Given both my undergraduate and master’s degrees were in disciplines outside of business and marketing, I didn’t really have a leg up on other candidates in this field. Understanding my disadvantage on paper, I was determined get in front of as many people as possible and tell my personal story firsthand and highlight all of the transferrable skills I had acquired that would help me succeed in sponsorship and marketing. "
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Meet Atika Ismail: Student Leader

"My greatest achievement would have to be helping grow a small business through its marketing and communications. I was able to grow their following as well as learn so many new ways to target customers, create content, and learn more about a new industry, barbering. Taking general lessons learnt in class and online and then actually applying them, has been so beneficial and personally rewarding."
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Meet Vanessa Pagliaroli: Collaborative Innovator

"My biggest challenge was finding a marketing position on the client-side that I would be happy with. Client-side opportunities, especially intern positions, are much rarer than they are on the agency side. Once I landed my first job at Mercedes, the biggest challenge was adapting to the practices for corporate culture - i.e. Email being the main form of communication, meeting heavy environments and the time to complete work. When you’re in school were taught the skills, we need to succeed in our careers, but the day to day corporate etiquette and practices are an entirely different skill that can’t be taught but are learned."
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Meet Kaley Green: Master of Many

"I view success as creating and implementing programs that empower marketing and business development professionals to drive top-line growth within their organizations. And on a personal level, establishing yourself as an agent of change within your firm and as a trusted resource to both your colleagues and peers in the industry."
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